Artistic jobs are hard. A lot of people underestimate the creative arts and how difficult they can truly be. The idea of writing a best selling novel, creating a killer logo, or painting the perfect picture is hard and it takes a lot of inspiration, work, and time.
If you are working in the graphic design field and you are looking for a little help to get your started, today we want to share with you some of the best tips for newbies in this industry to help you really come alive this year. Nail your creative side and build that marketing automation by creating stunning and eye catching designs for all…
When trying to send the right message to your audience it is important for you to think about typefaces. The font you use is incredibly important and will shape the way people view your brand. Always look for easy to read fonts such as Josefin, Sifonn, and Montserrat for the perfect piece every time.
When using a computer aided design workstation it can be a huge help to your workflow. As you create on a high resolution screen you’ll be able to see the true power of your words on the page. Don’t ever be afraid to go big with your designs and as such you will be able to put across the right message. Big font for a small word or phrase will draw the eye and is a great marketing technique. Keep is simple and make it big.
Use dead space
It might seem odd to have any dead space in a design however it is an essential feature that you need for your piece to look right. Dead Space will give the eyes a rest and allow them to focus on a small section of the design. If you try to fill every nook and cranny it will confuse and turn people away from the message.
Our eyes see colour in a unique way and it is important for us to use colour to our advantage in marketing. Always make sure to choose a colour palette that works together, and often you can take elements from nature to find the right combination. For example blue, white and gold emanate the beach; red, orange and yellow emanate fire; and pink, blue and purple give the impression of a calm sunset sky. Use clever color combinations to attract the eye and draw people in.
Mix straight and cursive
The best pieces of marketing have a combination of two fonts. One will be a straight and clean font for the title or main message, and the second will be a lucid cursive that curves and adds delicacy to the design. Combining these two fonts makes an image feel more rounded and grounded. It makes the design feel like it has much more depth and as a result it makes the viewer feel something. Always try to mix these two types of font for a stunning surprise.