design

Design and Storage Tips to Make the Most of Your Small Office

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Working in a small office doesn’t mean you have to sacrifice comfort and space. If you organize everything according to your needs, you’ll be able to achieve all your tasks easily. The true secret behind being successful in a small office is in using every corner you have – by giving every inch a purpose, you can transform even the smallest office into a proper work area. It will provide you with enough storage space and different zones for every part of the working process. Keep in mind that most startups were created and ran from crowded rooms or basements, so there’s no reason why you shouldn’t be able to do the same.

The color psychology

Even though you may think that plain white walls are the best solution, there’s more to that than you think. You’d be surprised with the effect that green and blue have when it comes to productivity and efficiency. These two restful colors can really boost the creativity in the office and help you tackle more tasks.

You should avoid white, beige, purple and gray because they can seriously affect your mood and even create some gloomy feelings. During working hours, you don’t want anything less than full productivity, which is why you should stay away from bright colors because they have a tendency of being disruptive.

Choose the furniture wisely

Every piece of furniture needs to be carefully picked because you’ll have no room to spare. For starters, you’ll need some comfortable office chairs and practical desks. Apart from that, if you work with clients, you’ll need an additional seating area for meetings. To avoid crowding up the space, just add two additional chairs to your desk and you’ll be able to work and have a meeting at the same time.

Working with tight space means you need to be creative when it comes to furniture, so foldable desks are all right, while those large L-shaped ones are definitely not. You don’t have room for huge furniture and everything needs to have a real purpose, not just an aesthetical one.

Think about storage

The best way to be sure you’ve utilized all the space you have is by thinking beyond the common storage space options. Many people use vertical spaces for additional storage units, and this can be a solution for small offices. Besides giving you more space to work with, these units can be a great way of keeping items close to your reach. Apart from that, you can always use your desk and add additional drawers around it which will come in handy for all your documents.

You can also use storage units to fill in the empty space beneath the window, behind the door or underneath a coffee table. It goes without saying that decluttering goes hand in hand with creating designated storage spaces. You need to throw away everything you don’t plan on using and make room for the things you’ll actually need.

Get organized

Keeping everything organized starts from your desk, and it needs to be impeccable! Create different zones to be able to keep track of every step of your working process instead of feeling lost. If you’re dealing with lots of papers, use binders to keep them separate and all in one place.

It’s inevitable to always struggle with the lack of space, so try to use the additional seating area to make phone calls, drink coffee or schedule meetings. That way, you won’t be distracted from the actual work and will always know where everything is. Also, use modern technology, start going paperless and stop piling up so many documents – maybe you don’t really need them at all and you just waste time and space on storing them.

Small spaces can be turned into the most functional and inspiring offices if you use a little bit of imagination. You don’t need a large office to be productive and finish all your tasks on time when you can do the same in a much smaller space. Being a successful entrepreneur is more than having a cool office – it’s all about finding the strength and willingness to work in any kind of conditions. Only the people who manage that end up running the most successful businesses.

Emma B. Joyce is a blogger based in Australia. She is a true home decor and DIY fanatic. Emma is interested in music and also is a big reading enthusiast. Finding new designs and patterns is her daily task. She is a regular contributor on https://smoothdecorator.com.

Health Hazards Around Your New Office

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When you’re just starting out in business, there’s a good chance you hired out the building you worked in, you put up with a lot from the landlord, and you saved as much of your profits as you could to make sure you could afford an expansion sooner rather than later. And now that time has come! But you’ll want to make sure your new office has everything you need to work with, and that you’re not missing out on a few safety checks in all the excitement. So here’s a small checklist of what could be hazardous to you in your new area.

Make sure you can focus on your meeting, and not every employee who’s been taken off sick in the past week!

If the Office is a Recent Development

If you’re moving into a building that’s been constructed within the last year or so, and you know what the site used to be before it was turned into a more productive commercial space, make sure the place you’re now working in isn’t affected by anything that could be living in the soil. You can always have the surroundings of your new office building checked.

Maybe it was an old quarry that had been defunct for years, or maybe no plants have successfully grown; anything that could be a warning sign is something you can have checked out. And there’s always some contaminated soil disposal companies out there to remove this unique kind of hazard to make life safer for everyone. You’re meant to be working to make life better for you, not coming into contact with something potentially life threatening!

Is There a Wet Floor Sign Out?

It’s so crucial that wet floors be signposted, but so often this can get waylaid because of the hustle and bustle of the office. But all in all, if you don’t mark that a floor has recently been cleaned to someone who’s just going about their day walking down a corridor, and then they slip and fall, you can have a compensation claim on your hands.

And as a small business, that’s definitely not something you want to handle! You need to build reputation among the business circle, and if your employees aren’t raving about you because of your neglect as a boss, you’re going to be at a serious disadvantage. So make sure you’ve got plenty of signs for the cleaners to stick out!

Have You Got the Right Lighting?

If there’s a dark storage room in the back of the office, you could very easily cause a bunch of boxes to topple down on your head when you’re rummaging through it. Similarly, if the lighting over the desk area isn’t right, you could have all kinds of vision problems on your hands, and a huge loss in productivity! Hand out some desk lamps if you need to, just make sure everyone can always see.

There’s a lot of hazards in the workplace, but most of them are preventable.

Turning Your Home Furniture Hobby Into a Winning Business

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If you’re looking for a new business to get underway, then you could much worse than taking your existing hobby and finding ways to make money from it! One of the best – and increasingly popular – hobby-cum-businesses is home furniture. Because this is an area where limited produced pieces are often more popular than mass-produced items, you’ll be on a more level playing field with other furniture companies than you would be in other industries. But that doesn’t mean that it’s going to be easy: it isn’t! If you’re thinking of starting your own furniture company, then take a look at our tips below, and you’ll be increasing your chances of success.

Perfect Your Craft

There’s a big difference between someone who does something as a hobby and someone who does something professionally. Before you look at making a viable business from your home furnishings, make sure that you’re taking the time to perfect your craft. You’ll receive plenty of compliments from friends and family when you’re just getting going, but it’s a different matter when you start charging people for your creations. As such, you’ll want your furniture to be as perfect as possible! If that means delaying your launch date by a few months while you hit the appropriate standards, then so be it.

What’s Your Niche?

As you might have gathered, the furniture world is pretty big! And you’ll perform much better if you select a niche to work in. For example, you could focus on kitchen tables and chairs, or bedside cabinets, or coffee tables for the living room. You’re likely able to do everything, but as you’re getting started, it might be better to build your company around a specific set of furniture. You’ll also want to work on a particular style, too: are you rustic, modern, traditional, or something else?

What Do People Want?

But of course, what you’re good at making and what you like to make might not coincide with what people generally want. As such, before you sink too much money into your new venture, try to find out if there’s an audience for your creations. This is where your market research will come in handy. It’ll help to determine what people are looking for, how what you create meets that end, what to charge, and so on.

Getting Creative

Having said that, it’s important that you’re putting your own spin on your creations too. You shouldn’t just give people what they want; if you do, you’ll end up playing it too safe, and if you’re going to succeed, then you need to have something different about your products! So develop your own style, and don’t be afraid to take chances. It’s not always about meeting everyone’s wishes; when it comes to artistic pursuits like furniture, there’s also an element of showing people where they might like to go, too.

Working From Home Or Renting

You’re going to need space to work, and that’s going to force you to make a tough decision: do you work from home, or rent a space? There are benefits to both. If you work from home, then you won’t be spending money that could be better spent elsewhere on rent. If you’re working from a rented space, you’ll have more space to work and store more of your creations. All weighed up, it’s probably a good idea to rent a space. This will allow you to make extra income by hosting workshops, and will also give you a more professional look, especially if you’re “store” is located in one of those hip industrial zones that are becoming increasingly popular in urban areas.

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Source: Pexels.com

Antique Markets

When you’re in the furniture game, your best friends are going to be antique markets. These are places to not only sell your creations, but to also buy pieces that you think you can improve upon. Take a long your best creations, and you’ll soon gain a reputation for offering top-quality goods.

Getting the Word Out

You probably looked at setting up a furniture company because word of mouth was helping to get the word out about your creations, and thus you decided to make a go of it full-time. However, when it comes to making a full-time business out of was once a hobby, you’ll need more than word of mouth. You’ll want to have a website and social media channels, and also work with a furniture marketing agency to draw more people to your online presence. Of course, referrals will also be a big part of your business, so try to come up with some sort of incentive package for your clients who direct future work your way.

Use The Best Materials

You might be able to make your furniture look good, but your reputation will quickly fall to pieces if, well, your furniture falls to pieces. As such, make sure you’re using the best materials for your creations. People have no shortage of options if they want cheap but poorly made furniture; they’ll come to you because they know it’s the best, and they’ll expect you to use good materials!

The Art of Presentation

If you’re going to sell your furniture online, then you’ll need to learn the art of taking a good photograph. Look at taking an introduction to photography course, or hiring other people to take professional photos of your products.

Building Relationships

Also, don’t forget the power of building relationships! It’s much cheaper and easier to keep an existing customer on the hook rather than fish for a new one. Work with your clients, and make yourself available for custom pieces.

Final Thoughts

So far as businesses go, there are few as enjoyable, creative, and as easily accessible as selling furniture. If you have the passion to create things for their own sake (i.e. when it was a hobby), then you’ll have the necessary drive to turn it into a successful business..and especially if you incorporate our words of wisdom above.

Expanding Your Business? Top Considerations When Designing Your New Building

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If you are looking to build a new business location, then the process can often be nerve wrecking. Keeping some key points in mind may help the project go more smoothly, but remember that there will always be hiccups along the way. Here are some pointers to take into consideration to make the process of building a new physical location for your business goes smoother.

Think About the Materials

Although you will most likely be working with a construction company to get your new location built, you should keep in mind the supplies that are used. Do you want to use recycled or eco-friendly materials? Will there be chemicals for construction and roofing used? Talk to your construction project manager and discuss your wishes. In the case of chemicals, for example, ask which specific chemicals will be used. If needed, talked to a supplier like Seidler Chemical that they might be using to get that chemical. The same goes for other types of materials that may be used.

Choose the Best Location

You need to work with a real estate professional to choose the best location for your business. Keep local zoning laws in mind when choosing your location. If your business requires foot traffic, then think about building in a location where your business will be seen by those looking for those types of businesses. For example, if you are looking to sell used cars, then think about locating near other car lots as customers are more likely to head there when looking. On the other hand, if your business relies on trucks or trains to move merchandise, then you may want to consider building your business near interstates or the railroad depot.

Think About Design Elements

There are several design elements that you will want to consider when building a new location. Consider elements that will make your location attractive to customers who are coming to see you. Think about how much room your staff needs to work efficiently. Ask yourself how your product will flow into and out of your location. Likewise, consider how customers will flow through your building so that you can keep them safe while making shopping in your new location efficient.

Handle Finances

You will need the money to be able to build a new physical location, so it is important to get everything down on paper. After you have completed all your calculations, then go see a commercial lender if needed. They may also need a copy of your business plan and the last several years of business books. You may also want to see if there are any grants or low-interest government loans available to help you in the process. Keep great records of who you contacted and what they said.

Following these helpful guidelines will help you get the project done quickly. It will often save you money. Building a custom-made business often leaves a great impression on your customers helping to increase your return-on-investment.

Guest author Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

How Web Design Changes Dependent on Your Country

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The world is a melting pot of cultures! The different cultures arise from different countries. On top of that, each country may comprise of myriad cultures. Sounds confusing?! Well, if it does, then think about one factor. How can a single kind of web design work for all these cultures and countries? Each country has a different perspective, so the different countries will perceive the same design in numerous ways. This calls for a different web design for each and every culture!

All you need to do is find an expert in web design in North Sydney like SEO North Sydney that can help you create web designs for different cultures or at least in accordance with the culture of countries you have your target audience in. Sounds fun, right? How difficult can it be? Well, if you let the experts handle it, not a bit! But, if you dive into it on your own, then God help you!

How can Different Countries dictate the Web Design?

Each country can have different taste and perception. It is imperative that everyone understands the design. If you fail to offer that, then you can say goodbye to positive actions like purchases! Now, here are some aspects that are perceived in a different way in different countries:

  1. Context: Well, there are only two kind of context, high and low! Depending on the region a country your targeted audience belongs to, you will have to set a different design! Confused? No need to be. We will help you understand.

For example, Asian countries prefer more information in less space and a lot of colourful content!

European countries, on the other hand, want low context. This means that they prefer concise information that is clear. They believe in less is more!

  1. Colours: Have you ever seen a website that is full of colours, making it look like a rainbow?! Well, some colours might be more predominant than others! This dictates which country will understand and engage with the website. There are so many colours and most colours are perceived in a different way by most countries. But, some have similar meaning across all countries. So, when you design your website, do think about this factor.

For example, red and white have the same meaning in most countries. Red is either perceived as passionate or danger, while white is for purity and peace. But, green has a different meaning in different countries. Some countries perceive green as a sign of nature, while many perceive it as lust and jealousy.

Do not end up with the wrong mix or the country you launched the website in can write you off.

  1. Autocratic or Democratic: This factor completely depends on the power distance of the country. High power distance countries are autocratic and low power distance countries are democratic.

Countries like Vietnam are considered to be high power distance country! They opt for web designs that focus on expertise, knowledge, logos, certifications and official stamps among other factors. So, these countries want a website that has clear instruction for navigations.

Low power distance countries like Spain are more relaxed and prefer symbols, colours and popular images. So, they prefer websites that have an informal structure and seem less dense!

Other factors also come into play – example, whether the country believes in individualism or collectivism. But, if you have a consultant’s help, then you have nothing to worry about! They have been working in this field for a while now, and hence will have all the information ready for you. They bring you the package of knowledge and expertise. Once the web designing starts, they will research and find all about the local preferences and culture of a particular country! This makes sure that your web design is perceived well by the masses of the country, making your website a success!

 

 

 

 

Consider These Digital Marketing Tips for Online Success

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Research has shown that over 70% of Americans buy products online in a period of one month. With Internet you can check out various products and services online and decide what is best for you even though you will buy the products at a physical shop near your home. If you are a business person, you have to strategically plan how to market your products and services on the digital platform. This has proven to be a challenge for some brands, but that does not mean there is no way to make it work for you and your business. Here are some tips that will ensure your online venture is successful.

Establish your website blog

A blog helps you to connect with your target audience and you can post your blogs across social media networks in order to attract attention to your website. You can make use of certain keywords to help advance your SEO hence more people will be in a position to click your site because it moves higher in the Google search results. When you write a blog post, you are able to connect with other bloggers and thus gain more brilliant ideas on digital marketing. On the website, displaying USPs and explaining how it functions can convert your website visitors into customers because they are able to know how your business brochures and the products can reach them.

Collaborate with same customer-based businesses

Small business entrepreneurs should partner with similar customer-based businesses but ensure that those you partner with are not your competitors. Partner up with another business that is complementary to yours rather than a competitor who might steal your clients. For example, a mason and an electrician. Write about the value given to customers by your partners and give reasons why you support those values. Make a point of sharing this with various companies and ask them to enlighten their audience on this information. Consider establishing a deal with your partners on customer referral and when customers visit your partners businesses, they learn about your business even if it is by word of mouth. By doing this, both of the businesses will be at an advantage.

Sell your business on social media

It is important to share your values, ideas on improving your business, ways your customers can acquire your products on social media because so many people are on social media and this creates a great platform for your marketing. Some of the social media platforms that you should target include; Twitter, Instagram and Facebook. On Instagram for example, consider using Instagram stories or hashtags to promote your products. The stories appear on the Instagram home page hence making it easier for your audience to spot them. Twitter and Facebook live chats will enable you to engage with your targeted audience. Through these chats you can be in a position to understand your customers and get their opinion on your products moreover you will be able to grow your business.

Pay attention to your local customers

Let us understand this with an example. If you are a real estate entrepreneur, consider offering home renovation finance to your customers. They are more likely to accept your services if you fulfill their more than one needs. See how other businesses are doing in your local market and ensure that you give the best services or products to your local customers. You can also give back to the local community by sponsoring sports teams etc. Those that benefit will mention you when they are discussing issues with their friends hence more customers are channeled to you.

Come up with a logo

In digital marketing, a logo is fundamental because it usually passes crucial information to your target audience. Make sure your logo is eye catching with proper graphics and a few words on both print and digital. Your logo should essentially explain what your business entails. It can pass a message of your values, your brand promises, your mission and your professionalism. Your logo talks a lot about your business so you should pay special attention to making one that is worth it. Work with a skilled graphic designer to come up with a logo that best suits your business.

Obtain your customers Email Addresses

Almost all adults in the United States of America have Email Addresses and this tells you that you can reach a large number of them using Email. This will enable you to pass all necessary information to your customers with no hitches whatsoever and create a connection between you and your customers. All that you will require is Internet to convey your important messages including changes in your services and products, bonuses or offers and your general business developments. On your website develop a form where your customers can fill in their names and email addresses.

Use information graphics as well as animated videos

Make your service page interactive and showcase how your product is beneficial. For instance, if you check Ford’s newly launched SUV, it has a 360-degree interactive graphics tour. These graphics not only attracts viewers to spend more time on your service page but also increases your conversion rate.

Having an informative funny animated video can also boost your business. Take time to create interesting videos for your audience. People will share your videos on social media and this will reach a lot of people. The videos attract more viewers and this may help simplify a complex business. For kids stuff for example you should focus on advertising your business using animated videos. All kids are lovers of animations.

Provide relevant information to other bloggers

Always be keen to provide useful information to any kind of visitors on your site. If influencers and journalists log into your site and they are able to get meaningful information, then it is to your advantage because they may mention you in their blogs too. This way you gain popularity among so many people.

Digital marketing is very important for any business to grow and gain trust from its customers. Pay proper attention to providing quality information on the Internet in order to benefit from digital marketing. Digital marketing is cheaper compared to other forms of marketing because it doesn’t require a lot of resources. All you need is a computer and Internet! All business marketers should opt to go digital on their marketing techniques in order to achieve the best out of the business.

Expert Marketing: How to Get Your Company to Stand out from Your Competition

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Getting your business to stand out from your competitors is essential if you want to succeed in business. While you must have a quality product, great customer service and a reasonable price, that may not be enough to encourage people to visit your location. Here are some ideas on how to market your business so that you stand out from your competitors.

Create a Voice-and-mobile-friendly Website

While you probably already have a website, it is essential that it be voice friendly. Making your website voice-friendly allows the user to find your business using their home devices like Alexa, Google Home and Amazon Echo. Use phrases that are naturally spoken, make sure that you list your geographical area and use long-tail keywords. In order to make your website mobile friendly, you should make sure that your website can be viewed on any size device, pick a font that is at least 14 pixels and use high-quality images.

Be Active on Social Media

Being found on social media is essential to separating your business from that of your competitors. Know what social media platform your customers prefer and make yourself visible there. While you will want to post regularly, you will also want to make sure to interact with your target audience. Spending time showing that you care about their concerns and ideas is a great way to build customer trust. When others see customers bragging about your products and services online, then they will want to check your business out.

Build and Upkeep a Unique Building Design

When a customer arrives at your location, they should instantly get a great first impression before they ever walk in the door, get signage companies to put up a new sign that is clearly visible when customers are approaching your business from any direction. Keep the exterior of the business beautiful by painting and landscaping. Make sure that your customers have ample parking and can get in the front door easily. Ensure that the windows are clean and that the sidewalk is free of all trash.

Get Involved in the Community

It is essential that you are involved in your local community. You may want to team up with other business owners to sponsor an event. Join the local chamber or other business organizations. Regularly donate part of your proceeds to a worthy cause while making sure that your donation gets attention in the press. Offer to be a public speaker at events along with contacting local news organizations to offer to be their local expert on topics related to your business.

Using these ideas and your own ingenuity will help you stand out from your competitors. Keep your focus on doing the right things for your community and your business will succeed. You will need to make sure that they can find you when they look on the internet.