More people are using apps, (users spent a whopping 90% of their cell phone time on apps), and businesses know this, which is the reason many are launching their own. The problem is that some companies launch their apps without really thinking about it, which can cause some companies to make mistakes. The following are some common fails you can avoid.
1. No Need
Perhaps one of the worst mistakes businesses make when developing an app is they develop an app that no one really needs.
Maybe the app fulfills a need that popular apps are already fulfilling, or maybe the app simply doesn’t address the needs of your customers. It is important that you have an app developer truly analyze your business, what you need, what your customers want, and how an app can form a bridge between you and your customers.
2. Bugs and Issues
Another mistake that business owners make when developing an app is they fail to address bugs. You might hire the best app developer, but that doesn’t mean they won’t make mistakes.
Even the biggest app developers in the world create apps with numerous bugs. You need to make sure you find good software testing services to help you test your app before you launch it. Customers can leave bad reviews or simply never trust your app again if they notice that it isn’t doing what it’s supposed to.
3. Not Clear
You need to make sure you are clear with what you want. Develop sketches, flowcharts, diagrams, and all the functions you need in this app. Being vague here could be a major mistake. Even the best developers aren’t mind readers. Don’t expect them to create the entire idea and functionality of the app for you. You should know exactly what you want it to do before you talk to a developer.
Developing an app is an expensive idea, so you need to make sure your developers are working on what you want. Be sure to eliminate functions that aren’t totally necessary. The best apps are simple to use, so do your best to avoid over-stuffing.
4. Overlooking Marketing
Making sure your app looks great, functions as it should, and gives your customers a pleasant experience are all important, but some business owners forget about marketing. You may have a good app, but it’s useless if it doesn’t reach the right people.
You need to talk to an app marketing team to help you figure out how you are going to ensure your app reaches not only your customers, but also new customers who might be interested in what you are offering. App store advertising is a great bottom-funnel approach.
5. Being Cheap
There is no doubt that developers, testers, researchers, and marketing teams are going to end up costing you a lot. You need to be prepared for how much you are going to be spending to develop a good and successful app.
Some business owners set a budget that is a little too low for all the things they have to do, and you can’t be one of these individuals. This is a mistake because it means you’ll have to cut corners, and that could reduce the quality of your app. Customers will be able to tell that your app is not top-notch.
Hopefully, these points make it easier to avoid simple mistakes that could end up hurting the development or launch.
Author bio: Tarah Mills has always had a passion for writing. Her philosophy is that not only can writing be educational, but it can change the world. While she is dedicated to her work, she still enjoys a good game of basketball, curling up to a good book, and all things Star Wars. She currently resides in the Richmond, Virginia area with her family.