As a business owner, you know that digital marketing is an essential part of your marketing strategy. Do it right and you’ll make a good bit of revenue and enhance your customer base. Do it wrong and your competitors will swallow you up. However, it can be hard to navigate the world of new technology, especially when new advancements keep coming so rapidly. Fortunately, there are many ways for small business owners to keep ahead of trends. From retargeting campaigns to cutting-edge AI, new tech is making marketing easier than ever. So start optimizing your digital campaigns today! Here are five ways new technology in digital marketing can help you to do it right.
One fairly newer technology is Artificial Intelligence, which can assess information about users who engage with your business online. One of the key benefits of this AI technology is that it allows you to retarget potential consumers. If a customer comes to your website and searches around but doesn’t make a purchase, it could seem like a loss at first. However, AI can help you to identify who these people were and what products they’re interested in. This way, you can run retargeting campaigns to make sales.
Make Advertisements More Personal
We’ve all seen those generic advertisements on the web showing things that we wouldn’t consider buying in a million years. However, with the help of digital marketing technology, this can all change. You can personalize the advertisements that get displayed to consumers so they’re actually getting marketed products or services they’re interested in. Targeted advertising boosts sales, and personalizing ad campaigns helps your marketing seem less inhuman and corporate, appealing more to consumers.
An important part of your digital marketing strategy needs to be conversational AI, also known as chatbots, though this term often suggests something far simpler than what conversational AI actually is. Conversational AI allows customers to inquire about products and services and get an answer in real-time. Many AI services like these can handle routine questions without customer interaction. However, they are programmed to know when human interaction is needed and will alert your employees when human oversight is needed. Make use of conversational AI to boost the effectiveness of your website and improve your digital marketing campaigns.
Another way marketing professionals can improve digital campaigns is through omnichannel marketing. If you’ve never heard this term, it probably sounds more daunting than it is. Omnichannel marketing refers to utilizing multiple outlets to reach your consumers. Instead of just sending them emails marketing your products or services, you’ll hit them with a multitude of marketing tactics. Some of these include mobile marketing, internet marketing, email marketing, brick and mortar marketing, and so forth. This allows you to engage more with the consumer and makes them more likely to purchase your products or services. Some ways to use omnichannel marketing include layering campaigns and using your various channels to support other channels. By encouraging your consumers to interact, you can leverage their interest in your product offerings better.
One of the biggest marketing trends of our time is video marketing. It allows consumers to be reached on a more personal level. Also, this type of marketing is easily shareable. Good videos can be shared on social media sites and your marketing can be done for you thanks to your consumers’ efforts. Multiple studies have shown that videos have much higher interaction rates and cause better retention than just images or text. Videos are engaging and spark interest. In the day of internet business, video marketing is one of the best ways to optimize your digital campaigns.
Small businesses are investing more time and energy into new digital marketing technologies than ever before. No longer is digital marketing an option if you want to thrive in today’s business environment. The above are five must-have strategies for being successful in your industry. Retargeting campaigns, personalized advertising, conversational AI, omnichannel marketing, and video marketing all provide SEO and marketing professionals tools to boost small business and retain customers. Consider what technology and modern strategies can be used to change your business marketing strategy today.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan