Any small business may find that it is a struggle to keep the cash flowing. One way to circumnavigate this is to follow certain tips for fundraising. These tips will help keep small businesses in good financial health.
The key to financial success for any small business is to raise the capital that the business needs in order to keep operating. Many owners make the mistake of raising more capital than their business actually needs. This increases the chances that their efforts will be successful. However, when owners raise excess capital it leads investors to believe they aren’t clear about the specific needs of their business. GoFundMe has a great post on their site about writing fundraising letters. If you are looking for some inspiration, check them out.
Keep projections realistic
Realistic projections will do more to help small businesses stay funded. Investors won’t want to do business when they don’t have a clear idea of what they would be getting out of it. They may make an investment in a business based on inflated projections and later come to regret it. This could hurt any small business because word will get around and investors will avoid that business in the future. It’s a good idea to meet with a management consulting firm to understand projections and keep your finances organized through the process so your investors know they can trust you.
Determine real valuation
A business owner must be able to accurately assess its valuation. New capital costs vary depending on the valuation of a particular business. To correctly determine the valuation it is important to understand market multiples and a discounted cash flow.
There are three questions small business owners need to ask when determining their valuation correctly. The first one is what their business is worth at that time. The second question to ask oneself is what the business will be worth in the coming years. The final question to ask is how long does one have to create their business’s future value.
Once these questions have been answered the net worth of the business should be estimated. Liabilities and key assets should be taken into consideration as part of the estimate of a business’s net worth. The last step in determining the real valuation is to assess the risks a particular business faces.
Know one’s business needs
When raising funds for capital, it is necessary to form a business strategy that supports the fundraising efforts. By doing so, business owners can often avoid making mistakes that will cost them capital in the long run. This is the final step in creating a solid plan for fundraising.
Successful marketing campaigns
After you have a solid plan for how many funds you will need and how to manage it, come up with a solid marketing plan. This will ensure your business is visible to investors or future customers. It will grab their attention and have faith in your small business.
Following these tips is recommended for any small business owner. Failure to do so can have disastrous long-term consequences.
Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2