In today’s technical world, many customers prefer to shop online rather than in person. Even for businesses that are otherwise completely analog, adding the ability for customers to look through and pay for services online will make your business more accessible.
Pick the Right Platform
Your platform should fit your style, your goals, and your ability. Platforms like Etsy or eBay handle a lot of the technical aspects of setting up an online shop but take fees and limit your ability to brand. The platform you pick should be technically accessible to your business. Although you may choose to hire a web designer to set up the shop for you, you should ensure that you or a member of your staff is able to add content, edit product descriptions, and handle day-to-day website maintenance.
Content will increase traffic to your online store. Identify the problem that your product solves and incorporate those keywords into your website content to make your website show up in search results. This is where it is useful to include content on your website in addition to your actual shop. This could be as complicated as a regular blog or as simple as an about us page.
Search Engine Optimization
Search engine optimization, SEO for short, is how businesses ensure that they are high up on the list when their customers search for their services on search engines such as Google or Yahoo. Using keywords is one method of SEO. You can also add metatags to tell the search engine what your website is about without relying solely on keywords. Collaborate with other businesses and ask your friends or client with websites to link to your website. The more your website is linked to on other parts of the web, the more likely it is to show up within the first few results on a search.
Make Payment and Shipping Easy
There is a reason Amazon allows one-click payment. It makes it easy for customers to buy from them. Make payment as easy as possible for your customers so that they buy more. This includes including popular and secure payment methods for your customers. Let customers track their packages and ensure that your shipping is fast and secure. If you are new to shipping, research state and federal regulations for shipping your product, including possible Performance-Oriented or Hazmat Package Testing.
Almost every business today has an online presence. Ensuring that your online store is easy to find and user friendly will exhibit professionalism and quality before your customers even see your product.
Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2