With each passing day, the fierce competition in the marketing world keeps increasing. Different brands and businesses are studying new ways and strategies to successfully reach out to a huge target audience and get their message across, and video advertising has become such a key player in the marketing world. Getting those few seconds right could make all the difference. If you don’t believe us, here are a few reasons why you need video advertising to step up your marketing game.
- The popularity of videos of more than 80% of people watching videos will do so with their mobile phones. An overwhelming majority of the youth say that their mobile phones are their “most important” means of accessing the internet
- Around 4 billion videos are watched by people on YouTube alone, every day
- The likes of Amazon and eBay report that is just tagging a video ad along with a product description increases the possibility of a customer buying that product by over 30%
Getting across more information
Video ads can provide more information to a customer in a shorter amount of time than reading text advertisements. Video ads are easily more engaging, both showing the product to the customer and explaining how the product works, keeping the customer interested.
When someone sees your video ad online and find it interesting and useful, the chances of them sharing the video are very high as compared to text or images. Every minute, around 700 videos are being shared on twitter. This shows how video ads can potentially boost your brand’s exposure.
Ever wondered how those advertisements on those huge ad boards over buildings are displayed? Rent! Businesses keep paying rent to advertise their products, the longer their ads are displayed for, the more money they have to splash out.
Unlike those ads, video ads on platforms like Google and YouTube are very cost-efficient. You make one payment, and that is final, even if the rent isn’t paid, your ads aren’t going to be taken down. And the best part? These ads can be shared on multiple platforms and can be viewed by computers, laptops, tablets, mobile phones, etc. A very strong way to increase exposure.
Prioritized by search engines
When people search for content that is relevant to your business, the chances of people finding your business take a massive boost if your website or the page has lots of video content. The algorithm of search engines is such that they prioritize pages with video content, and therefore video ads are critical if you are looking to promote your business. Many businesses turn to the likes of videographer in Christchurch to create promotional videos for their products that can make the difference.
Assessing the various advantages and strengths of video marketing, it is very clear to see that, to successfully promote your product and provide the best exposure for your brand, video advertising is the best way to go.
Eada Hudes works as a writer for Dh Payroll. She can lend you expert tips on diverse topics ranging from relationships to fashion, making money, health and so on. Her write-ups are a window into her thoughts and knowledge.