Starting up a partnership with an influencer can truly help your brand increase its online influence and popularity. Knowing how to approach them is very important if you wish for this collaboration to be successful.
Thanks to the digital age, writing an online letter to an influencer is the best way to reach out to them and get their attention. In order to do that successfully, you need to be able to make it interesting and appealing enough for them to read. Here are some of the best tips to help you achieve that.
- Do your research
Before you even begin to write the letter you need to make sure that you know enough about the person you are contacting. This is the very first step of this entire process but it is important to be done so you know this will work in your benefit. There are different influencers online who might not be reliable or related to your niche as others and you need to know that in advance.
The best place to start is their past collaborations on their social media pages. After you have made a list of the people you wish to work with, take some time to see which other brands they have worked with. What you need to look out for is whether the other companies are in a similar niche to yours or not. Apart from that, you should also check if they have ongoing collaborations with certain brands.
If they are working with your competitors, it is very possible that they will not be able to collaborate with you. If they do not have any long-term collaboration with other brands they may be difficult to work with. These are just some things that you can be on the lookout for when thinking of starting a new project.
- Pick the right project
After that initial research, you also need to make sure that you are picking the right project for the right person. Approaching an influencer with a project they will most likely not be able to support is not ideal. You need to make sure that the project you choose is tailored to each influencer and to their niche.
Along with the research that was previously mentioned, this will help you make sure that the letter will be one they will not turn down. Working on a project that interests both sides will help both your company and the influencer grow their online following. Therefore, it is important to think about this in advance.
- Use the right subject line
After you have decided on the previous information, you will most likely move on to the writing part. Since typical letters are not in style anymore, emails are the next best way to contact the influencer of your choice. When doing that you want to make sure that you are contacting them on their business email so they will definitely notice it.
The very first thing they will come across is the subject lineof the email. This is exactly why you need to make sure it is well put-together and to the point. Keeping it short and informative is very important if you wish to catch their attention. This will increase your chances of starting a successful marketing campaign and working with the right people.
- Keep it short but interesting
While you might want to go into detail about everything you wish to work on with this person, it is not ideal. The first email they receive from you should be an introduction to the ideas you have and how you imagine you working together. Keeping the email short yet inclusive is crucial at this stage of the partnership.
The most important thing is to keep your intro concise and efficient. You want to first of all introduce yourself and your company and say a few things about your brand. In addition to this, you want to explain why you are reaching out to them through this letter.
The overall email should not be more than 3 paragraphs, and the two should consist of the intro and outro. In the end, you will be able to say how excited you are to start this collaboration. It is always important to ask them for a reply back if they want to further discuss this proposal. This helps create a sense of urgency that can really help this move along.
- Proofread and edit the content
Another thing that is very important when writing a business email to anyone is taking care of writing and spelling errors. Not proofreading and editing your content can cause small mistakes to slip through which can make your email look less professional. This will negatively impact future collaborations and the reputation of your business.
The best way to overcome this issue is to always use a professional tool that can proofread and edit your content effectively. Tools such as Grammarly and Hemmingway Editor are recommended by some of the best paper writing services online for correcting grammar and spelling errors. They are a very effective and cheap way of achieving that goal and keeping your emails looking professional.
- Talk about your goals
In the main body of the text, you should talk about why you believe this collaboration will be a success and how exactly you envision it. Once again, going into some detail is important and necessary but you should not be too descriptive. You have to talk about the goals you expect to achieve through this collaboration without going on about it for too long.
A great way to achieve that without taking up too much space in the email is by using bullet points. This way you can list your main ideas while keeping them short. This will also leave space for you to add any additional information in the main body.
- Ask them about their ideas
Along with the goals you wish to achieve, you should also ask them about their ideas on the project. While this might be something you can discuss later on, you should still include this question in the initial email you send them. Many influencers will not choose to collaborate with a company that gives them no creative freedom on a project. Therefore, you need to make sure to cover that from the beginning.
Even keeping it as simple as asking them to share their ideas with you on a follow up email is enough. All you need to do is show them that you are easy to work with and accepting of their ideas. If your brand is smaller and still new, this can truly work in your benefit. Most influencers have experience in online marketing and can teach you a lot about running a successful marketing campaign. All you have to do is be open to their suggestions.
- Set a time frame
Last but not least, another thing you can include in your email is the time frame within which you wish the project to take place. Not letting the other person know when you wish for this campaign to launch might be problematic if their schedule is too packed. At the same time, if you have a seasonal launch on your website and need a new marketing campaign, you need to act quickly.
Sending out emails in advance and coming in contact with the right influencers early is important. You need to give the people you work with the time they need to process the information and communicate their thoughts to you. By telling them when you wish to launch this campaign, you will be able to have a deadline that will help everyone work more efficiently.
Making this collaboration a success
Reaching out to the right influencer is only the first of the many steps you will need to take in order to make a marketing campaign a success. It also happens to be one of the most important ones and this is exactly why you need to do it right.
The tips mentioned in this article will help you write the perfect letter that will allow you to collaborate with the right influencer. This way, your business will be able to attract the right customers and build its online influence effectively.
Dorian Martin is a professional writer, editor, content writing and marketing specialist. His strong passion for writing has helped him create his own entrepreneurship blog, where he talks all things business. Dorian also enjoys contributing to best dissertation writing services in order to help students in need of professional assistance. In his spare time he loves spending time in nature and listening to podcasts.