Regardless of the industry you operate in, running a business is no easy feat. Apart from enhancing and maintaining the quality of your business, you also need to focus on its brand image. If you excel at one of these factors but lag in others, all your efforts and planning will be in vain.
This especially applies to marketing measures, which is the primary medium to create awareness about your business. As you get busy building and running your core operations, taking some time to advertise your brand can be more complicated than it may seem at first. That’s where brand ambassadors come in.
While you focus on your core business, these personalities can become the face of your operation. By leveraging their influence, popularity, or network, these individuals can help you boost your brand, engagement, and sales. This ensures that your audience outreach is appropriately handled but not at the expense of abandoning crucial management practices.
How exactly do you find these brand ambassadors? How can you ensure they are compatible with your vision? Most importantly, how can you ensure their efficacy for your operation? To help you answer these questions, here’s how to find the ideal brand ambassadors for your business.
1. Reach Out to Prominent Celebrities
In this day and age, online influence is a significant contributor to societal behavior. Whether your business provides affordable moving services or cutting-edge technological solutions, you can benefit from this phenomenon and create an authentic brand story that appeals to your audience. When it comes to using this approach, you can use your business narrative in regular promotional activities.
To achieve this goal, reaching out to prominent celebrities who will promote your business to their audience is vital. This doesn’t mean that you sign international popstars to do your business marketing. Instead, you can reach out to online influencers and creators with a large following. This provides your business with an immediate, yet expansive network that may otherwise not be available to you.
Give your business the spotlight it needs to outline its solutions to general audiences. While it may take a pretty penny, the approach lets you reap significant rewards in terms of outreach. Due to its effectiveness, it remains one of the top tips for building online business solutions and brick-and-mortar operations alike.
You can reach out to these celebrities mainly through their representation or talent agency. If you put forth a lucrative opportunity for brand promotion, you can easily partner with high-profile personalities to elevate your outreach. This helps you obtain the exposure you need to increase your presence and sales.
2. Look for a Spokesperson in Niche Categories
Contrary to popular belief, your brand ambassador doesn’t always have to hold a massive audience to be beneficial for your business. As long as their network and approach align with your operation, they can provide you with all the benefits you expect from a partnership. In fact, this segment of spokespeople goes beyond the usual expectations of efficacy due to their profound connection with their audience.
With this in mind, keep an eye out for personalities who operate in the same industry as your business. For instance, if you manage a restaurant or beverage business, signing a culinary blogger or a social media food star as your spokesperson can work wonders for your brand.
This type of niche outreach may provide you with a smaller audience pool, but it surpasses general marketing measures in terms of its efficacy. Keeping an open mind and joining hands with niche personalities also helps you gain an edge over your competitors.
Finding these personalities is also not difficult. If you follow industry news and updates, you may know precisely where to look for these individuals. Even when you don’t have time to track the online activity of every prominent influencer in your industry, a quick web search can answer your questions.
As a result, you can easily discover niche influencers using their social media handles. If someone has a contact form, you can direct your communication through their designated channel to discuss your brand partnership ideas.
3. Discover the Face of Your Brand From Your Audience
Many operations can reach their aspired level of success through conventional marketing partnerships. However, some business ideas never work due to limiting themselves to traditional practices. To steer clear of this fate, you need to think out of the box. One of the best ways to do so is veering away from the traditional idea of a brand ambassador. Instead of looking at uber-popular celebrities and social media influencers, try to find a spokesperson within your industry and fan base.
This particular approach can work wonders in terms of authenticity. If you choose a customer as a brand ambassador, it shows that you value your audience enough to associate with them in more than one way. This also strengthens your overall connection with your audience and makes your brand stand out in an innovative way.
Apart from using SEO hacks to increase leads, you can easily find these spokespeople by tapping into your existing customers’ contact information. Even a valid email is sufficient enough to establish contact with individual members of your audience. From there, you can send out announcements that encourage enrollment for your brand ambassador program. Once you have a significant number of applicants, you can pick suitable ambassadors by filtering through their social media network, generated content, or marketing experience. This allows you to select a candidate that fulfills your expectations perfectly.
By looking into these measures, you can effectively find the perfect brand ambassadors for your business and respective promotional activities. With that said, make sure that you aren’t stopping at a single partnership and continue to expand your horizons. This ensures that you can keep enhancing your business outreach consistently.
Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. He is currently a contributing editor for 365 Business Tips. Matt is passionate about marketing and business strategy and enjoys the San Diego life, traveling and music.