Selling products on Amazon is an easy way to make money. Some people like to do it as part-time hobbies; others can make a living wage out of it. It’s really no surprise that selling on Amazon has become so popular in recent years. It’s easy, manageable, and can be accessed from anywhere with an internet source. Not to mention, pretty much anything sells on Amazon, making it a great marketplace for all products.
Marketing
Marketing on Amazon is quite complex. As there are millions of sellers using the platform, that means that there’s a lot of competition. That’s why marketing is essential. Marketing on Amazon can come in many forms. It may mean using search optimisation tactics to become more visible online or encouraging reviews from paying customers. As marketing can be confusing and time-consuming, many sellers rely on marketing agencies to do their marketing for them. This means sellers can focus on what they’re good at, finding products to sell. Amazon sellers like to use sunken stone marketing experts because sunken stone helps amazon brands get better reviews and grow. This makes a brand far more reputable, and it can encourage sales, which is what every seller wants.
Use appropriate images
When products are displayed on Amazon, the first thing consumers will see is an image of the product. As a result of this, the images used need to show what the product is clearly. This is so that consumers know exactly what they’re purchasing. The product title should also clearly describe what the image is showing. This makes it easy for consumers to shop. If a consumer is confused about the product displayed, they likely won’t buy it and may even turn to a competitor who has better imagery.
Amazon does have a 30-day refund policy, so if someone feels they are miss-sold an item, they can return it for a full refund. Refunds are obviously not ideal, so having fantastic imagery can prevent this. Multiple images can show a product off well, and product videos are also great.
Shipping methods
When an item is sold on Amazon, it needs to be shipped. There are different types of shipping for various products and vendors. Firstly, there are some instances where you can bulk buy a product and send it directly to an Amazon warehouse. Amazon will then pack your item and ship it to the desired address. This is completely out of your control. Once your products have arrived at the warehouse, you do not need to worry about anything. This is called the fulfilment scheme. When sending something to an Amazon warehouse, sometimes shipping options need to be earned. Not all sellers are able to sign up for Amazon’s Prime scheme, meaning they do not qualify for next day to 2-day shipping. Finally, similarly to sending products via the mail, shipping costs do vary. If you’re selling on an individual plan, Amazon will likely set a flat shipping rate you need to pay. If this shipping is more than the product, you’ll need to raise your prices. Fixed rates cannot be changed. If you’re using a professional plan, you can set your own shipping rates and will likely be able to use Amazon’s Prime service.
Hopefully, this has given you a good insight into what it’s like when selling on Amazon. If this is something you’re interested in, there’s no time like the present. Do a little research and start selling! Amazon is not going anywhere any time soon, so if you start using it, you’ll quickly be able to see the benefits of using Amazon.
