Nowadays, there are more marketing strategies available to business owners than ever before. Digital marketing has become an increasingly important marketing channel for businesses in a broad range of industries. Having a strong social media presence, a well-optimized website and a robust email marketing strategy are all essential in the modern business landscape. However, traditional non-digital marketing strategies still play a crucial role in spreading the word about your business and helping you to build your brand.
Non-digital marketing tactics are crucial for many businesses. As a business owner, it’s important that you have a clear understanding of who your customers are and get your brand to where they are. From print advertising to business cards, referral strategies and developing effective in-store marketing campaigns, there is a lot that you can do to bolster your brand offline. Using the right combination of non-digital marketing strategies, you will be able to expand your reach, build trust in your company and elevate your brand to new heights.
Let’s take a look at five effective non-digital tips to help you to market your brand successfully.
In-Store Advertising
In-store product displays, promotions and product experiences will help customers to connect with your brand. While purchasing products online has become increasingly popular in recent years, many customers prefer the in-store experience where they can experience your brand in person. Experienced field merchandising companies can help you to present your products in-store in a manner that will make them more appealing to customers, leading to increased brand recognition and more sales.
Print Advertising
From billboards to newspaper and magazine advertisements, to posters and vehicle decals, print advertising remains an essential marketing tool. Creating a cohesive brand requires you to be consistent with your branding across all media. In your print advertising campaigns, you should use consistent colour schemes, images, messaging and always make sure that your logo is front and centre. When used correctly, print advertising can have a big impact on increasing brand awareness.
Business Cards
As a business owner, you should always be networking and trying to get the word out about your company and what you do. Whether you are attending conferences, meeting clients locally, giving a talk or simply going about your regular day-to-day business, it’s always a good idea to have a stash of business cards with you. When someone asks you about your business or an opportunity comes up to speak about what you do, be sure to share your business card. Most people will forget your email address or business website. However, with a business card, they will have the information they need to get in touch with you.
Referral Programs
Leveraging your current clients to help you expand your audience is a tried and tested marketing strategy. Setting up a referral program is a great way to encourage your current clients to recommend your company to their friends, family and colleagues. When they refer a client to your business, you can reward them with a discount on your products, a free consultation or another reward. To sweeten the deal, and make it easier to attract more clients, you can also offer a discount to the new customer, so it’s win-win for everybody.
Create A Marketing Strategy Tailored To The Needs Of Your Business
As every business is different, it’s important to take the time to create a marketing plan that best meets the needs of your operations. Finding the right combination of non-digital and digital marketing tactics is crucial in helping you to bolster your brand and expand your reach moving forward. With the right strategy in place, you can start building your brand with confidence, find more customers and take your business to the next level.
