Relocations can be incredibly helpful to businesses. They can lower operating expenses by moving to a new, more affordable building or area, increase accessibility to public transit or walkable neighborhoods, and expand their operations. However, relocation can be confusing for clients and make it more difficult for a company to keep its customer base. If the move isn’t executed correctly, this might jeopardize a company and even lead to going out of business. Luckily, there are many different ways to keep your customers when relocating your business!
Communication is key
You must notify all of your customers as precisely as possible about your move. This means you need to inform them through multiple different channels multiple times! This is also a great chance to improve your communication with them.
Your clients should be made aware of your relocation as soon as possible. Emails, social media posts, and website banners should all be used to convey the details of your move – when it will happen, where you’re moving, and whether your website will be down or your business closed. By keeping your customers informed, you will avoid losing them!
Priority customers should be personally notified
Your most valuable clients should be treated with the utmost care. This implies that you should personally call them to ensure that they are aware of the relocation specifics. Inquire if there is anything they will need during the hours you will be closed. If they make an extra order to see them through until you reopen, consider giving them a discount.
The important thing to remember here is to speak to your customers directly whenever possible. Yes, this will take some extra effort, but considering the significance of these clients, it will be worthwhile. Keeping in touch with them is one of the best ways to keep your customers when relocating your business.
Keep an eye on market differences
Depending on how far your company has progressed, you may notice a significant shift in market expectations. For example, if a firm relocates from a small town to a metropolis, the dress code or general aesthetic expectations may alter. Customers in certain places expect to be greeted as soon as they enter the premises. Nevertheless, similar conduct is considered off-putting and lousy customer service in other areas.
You could notice a shift in consumer behavior even if you’re only relocating across town. There is a big chance you will encounter more walk-in clients who require different treatment than those who have driven directly to your location. Of course, this is less of an issue for companies primarily transferring office space from one site to another, especially if the move is within the same town or neighborhood.
Get new customers
When you relocate, you may be able to connect with customers you have never met before. For example, attempting to attract foot traffic when your business was located in a hard-to-reach location may not have made as much sense as it does now when your store is located in a bustling street. Utilize ads on streaming platforms or maybe even bus stations to get some extra attention! Furthermore, having a new, more accessible location may alter which periodicals are targeted for advertising.
The crucial aspect of a major relocation is to keep your customers informed of your progress. Give them not just the where and when of the relocation but also the why. Let them know you’ve found a new place with lovely lighting where they’ll be able to feel more comfortable. Inform them that the new location has more parking space available to make their visit more convenient.
Allowing your customers to understand why things are occurring will significantly enhance the likelihood that they will stick with you during the transition to your new site. They could even be willing and capable of bringing in new consumers. Remember, informing them of your situation, arranging your relocation with experts such as those at mybrooksmoving.com, and understanding what the new market will provide are essential stages in making the transition seamless.
Make sure you – and your movers – are careful with the items you’re transporting, whether it’s store merchandise or office computers. Disruptions caused by the need to relocate a large volume of inventory or a critical component of your supply chain won’t make the transition any simpler, and they might cost you valuable customers.
Therefore, make a pint of thoroughly investigating your movers. Obtain references and recommendations, and be explicit about what has to be relocated. This will assist your movers in being prepared, allowing your business to move from one location to another securely.
Choosing a reputable moving company is vital if you want to have a successful transfer. By hiring good commercial movers, you will avoid unnecessary stress, and the whole process will be much easier.
Focus on SEO
One of the crucial stages in your marketing plan, especially before you move, is to have accurate and consistent information about your organization online. Make sure you claim all of your listings on social media platforms such as Facebook, Google, Yelp, and the Better Business Bureau. Great SEO will do a big chunk of work for you!
Just because you haven’t created a listing for your company doesn’t imply it doesn’t exist. Sometimes postings are produced automatically and go unclaimed without your knowledge. Working with a marketing firm may assist you in ensuring that all of your listings are claimed and monitored. By keeping track of your internet traffic, you will have a better chance to keep your customers when relocating your business.