Customer retention is a difficult topic for a
small business. It’s not that they can’t keep the customers, it’s getting them
in the first place that’s often the problem. Small businesses often flounder
before they have a chance to grow and a lot of that is to do with their
placement as a small fish in an ocean of sharks. Whether you are running a
small business store on Etsy, or you’re marketing yourself as a solopreneur who
is offering a solution to a problem, you need to know how to retain your
customers so that they trust your mini brand – even before it becomes a mega
Returning customers are crucial to the success of a small business and the way to get them coming back for more is in your retention strategy. You need to be so good, that customers see what you’re doing and fall in love with it. It’s ensuring that you work closely with IT experts to roll out your carefully crafted software to other companies, working with agile testing teams and pushing yourself to do more for your customers. Online customers spend three times more money than customers do in store, and if the service that you offer – or the solution you provide – is one that is effective and reeks of perfection, you’re going to see loyalty from your customers. You are the only one who can decide whether you have what it takes to retain your customers, though, and if you can’t, you’re going to sink. Here are four short ways to create that customer loyalty that’s going to secure your bottom line.
Peaks. Customers will buy whatever they’re interested
in, but you need to keep them hooked for more. If they’ve enjoyed the product
that you sold in the first place, they’ll buy again. However, you need to keep
the deal sweet. Maybe once customers have bought from you once, you then send a
discount code to them to be able to buy again. The promise of the same product
that they love being cheaper is a bonus and keeps the experience peaked for
VI-Party. Most people don’t like getting unsolicited emails, but customers who sign up with your product will expect to be notified of changes, upgrades and extras. Give them loyalty points and an early access pass to new releases. They’ll love the exclusivity and it keeps them coming back to you for more of the things that you offer.
Online. Whichever way that you do it, you need to be
where your customers can connect with you. Get onto social media and be a part
of the community. Having access directly to the people in charge of the product
that has been sold is a bonus for customers and they can feel like they are
Passionate. You’ve made something successful enough
for people to want to keep coming back for more. All you need to do now is
ensure that you keep up the momentum that you’ve set for yourself.
Customers will always go with the popular brands;
make yourself one of them and keep your loyal base coming back for more.