When it comes to curb appeal, most people will think about a residential building rather than a business. However, every business, no matter how big or small, needs to pay attention to its curb appeal. In fact, most consumers will judge your business simply on the exterior of your building. In their minds, a business that doesn’t care how they look might have lower quality service as well. Here are a few ways you can improve your business’s curb appeal.
If your business has a parking lot, you may want to start thinking about upgrading it as much as possible. This is due to the fact that consumers want to be able to quickly and safely park the minute they get there, and if they have to maneuver around overgrown weeds, potholes, etc., they may not return due to the inconvenience. Some things to consider adding/upgrading are re-painted parking lines, bright LED lights for additional safety during the night, clear traffic & direction signs, and of course, a smooth road to drive on. Even if you don’t have the money right now to conduct an entire overhaul of your parking lot, doing something as small as cutting the grass can go a long way.
Oftentimes, the roof of your building is going to be the first thing a customer sees. If you’re like most business owners, you want that first impression to be a positive one. That is why your roof should be among the first things that you should consider repairing or replacing. Contact a roofing company and have a professional come out to evaluate your particular situation.
Most commercial buildings are located within areas that see a lot of pedestrians, cars, and large cargo trailers. Along with the weather, these things can quickly get your building looking a little less than bright. This is why it is highly recommended to schedule a company (or yourself) to come and powerwash the exterior of the building. This will allow you to remove buildup of things like gum, dirt, and grime and allow you to clean areas that are hard to reach, such as your business sign.
There’s no doubt about it; the way people perceive your business can have a huge impact on your success. Taking steps to clean and update the exterior of your business can go a long way in improving its curb appeal, which will ultimately lead to a more appealing and successful facility.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.