Marketing on Instagram has enormous potential. If you’re not already on the social media platform, you need to get started promoting your business on Instagram. Here are five tips on how to do it.
Instagram is one of the biggest social media platforms there is. It is also a massive marketing opportunity. This is why you need to start using Instagram as a part of your marketing strategy. In this article, you’ll find five useful Instagram marketing tips.
1. Create a business profile with a good name
If you don’t have an account already, you need to remember to make a business account. This allows you to get lots of very important insight into your followers and your outreach. You should think carefully about the name you choose for your account. It has to be recognizable and easy to remember. You can find inspiration for great names at Biznamewiz.com.
2. Make a post of high quality and post often
It’s very important to be aware of always posting high-quality content. Instagram is a visual platform, and the competition is racing. This means you need to produce visually pleasing content. It’s also important that you post often, so you don’t lose followers, but you should also be careful posting too much. This will scare your followers and potential customers away. Once a day is a good rule of thumb. It also matters which time of day you post your content. Use the insight feature to figure out exactly which time of the day most of your followers are online.
3. Create sponsored ads
On Instagram, you can create sponsored ads. The greatest thing about these ads is that you can set a budget and control exactly how much you’d like to spend on them. When you’re making sponsored ads, you should choose engaging content. There are several different types of ads such as photos, videos, carousels, stories, or stories canvas.
Another great tool to use is the story feature. They are only on your profile for 24 hours, but you can save them in a feature called highlights and use them later on. Stories are a great way to interact with your followers and gain outreach.
4. Partner with influencers
The fastest way to gain outreach on Instagram is to partner with influencers. Influencers are people who already have a large following that you can reach through the influencer. Today a lot of people buy things based on what the influential people they follow on social media recommend to them. You just have to find the influencers that make sense for your brand and reach out to them.
5. Use an interactive branded hashtag
Another way for brands to make a connection with existing and future customers is to create an interactive hashtag. You create a hashtag and people can use this in the post relating to your brand. You can get free advertisement this way and you get exposed to many new potential customers. This is also a great way to make a connection with your followers and easily find posts that you might want to re-post on your own page.