A compelling marketing campaign should still have an element of telemarketing. This article details the top 7 tips that your business can use to incorporate and use telemarketing to achieve the best results.
1. Data must be Legally collected
All data that you intend to use as the basis of your business marketing campaign must be legal. As such, those who provide the data must have approved or consented for the data to be used as you intend. Many businesses use transactional datawithout having permission to do so. It’s as simple as obtaining permission at the point of purchase and then filing this. If permission has not been obtained, it is worth following up on this as a matter of customer service and product support. Most customers and clients are happy to interact around support for a product or service.
2. Data needs to be cleaned
Unless the data is clean and collated, it may not be worth anything. The masses of data collected means that most of it is unstructured and, as such, needs to be sorted and filed accordingly. There are those like gsa-marketing.co.uk who provide some great information on why and how to get data cleaned.
3. There should be no cold calls
Once cleaned, the analysis of data and the availability of artificial intelligence to assist in this regard mean that there should be no cold calls. The data your business gathers should provide enough background and details for every call to be planned and personalized.
4. Your introduction is still everything
A telemarketing campaign may necessitate large numbers of calls, but it is only on each introduction that your team will have the opportunity to make first impressions. It has to be one of the key elements of the entire campaign, it’s the ‘in’, so ensure that your introduction is done right.
Listening to the potential clients and customers that your campaign contacts is one of the best ways to sell a brand and build credibility. Businesses that use and view the telemarketing campaign for sales only have missed the point. A good telemarketing campaign should be thought of as the way to develop a relationship that may one day result in a sale. Listening to your customers is the starting point.
6. Use every contact to gather more data
Every contact with a client or customer must be used to the max. Gather data such as demographic details, names, positions of the company decision-makers, current suppliers, and potential needs. All through every conversation, the telemarketing team needs to be seen as part of the research and data cleansing teams. Even for the gatekeeper, a few simple questions will go a long way to developing the data and improving the next contact.
7. Report and record
All contacts with external stakeholders that are part of the telemarketing campaign must be recorded and available to report on.
The key to marketing success in a data age is self-same data. Being able to gather, clean, analyze and use data in an ongoing circular fashion to increase revenue through sales and business growth should be the aim.