Every CEO on planet earth wants to grow their business. This desire is driven by the prospect of:
- Increased customer numbers
- Greater brand recognition
- Stronger industry influence
- Money, money, money
Unfortunately, many businesses fail to successfully grow and expand. However, some businesses do succeed.
Believe it not, businesses that achieve consistent growth don’t just rely on pure luck: they execute strategies and put in hard work.
Even if you only have a small business with limited market share, you can begin to grow your business by following these five excellent strategies designed specifically for ambitious, forward-thinking owners.
Ready to start? Let’s go!
1. Strengthen your SEO
Over the past 10 years, many marketing strategies and trends have arrived before quickly becoming dated.
However, amongst the chaos of the marketing world, one particular strategy has continued to grow in relevance: SEO marketing (short for Search Engine Optimization).
But I don’t understand what SEO is?
Don’t stress, SEO is really easy to understand. In basic terms, SEO is the process of increasing the number of people who visit your website from search engines.
To grow your business, your SEO marketing needs to be strong. You need an SEO service can get you top Google rankings.
When your website is higher up in Google’s search results, you’ll receive a ton of benefits, including:
- Increased website visitors
- More sales
- Greater visibility
- An advantage over your industry rivals
So, don’t hesitate to make SEO the focus of your marketing efforts moving forward.
2. Create and customize your Google Business profile
Speaking of Google, your business should create a Google Business profile as soon as possible.
Once your Google Business profile is verified, your business can be added to Google Maps, and your website will also be more favorable in search engine results. Essentially, having a Google Business profile is a great way to boost your business and let customers know that you’re trustworthy and professional.
3. Work with a social media influencer
When was the last time you opened Instagram? Today? Yesterday? 10 minutes ago?
Whenever it was, you likely encountered an influencer in your newsfeed whilst you were browsing your feed.
In case you don’t know, a ‘social media influencer’ is a social media user with expertise in a specific area (or areas) and a significant number of followers (usually at least 1,000 followers).
Social media influencers have quickly become the go-to option for immediate marketing success. By working closely with an influencer in your budget range, you’ll gain access to an entire new audience who the influencer will then recommend your products and services too. In turn, this will direct the audience to your website and stores; subsequently increasing your sales. Pretty sweet, right?
Research influencers in your town – or even elsewhere – to see which ones suit your brand.
4. Build a mass-email database
Email marketing is the perfect strategy for growing your business. However, it’s of no use to anyone if you only have a list of five customers to email. So, the solution is to build a mass-email database of 100-plus customers that you can email about sales, offers, and product releases.
5. Collaborate with local stores, bars, and restaurants
Despite the digital marketing takeover, traditional marketing still holds some power. Therefore, you should reach out to your local stores, bars, and restaurants and ask them to advertise your business. You can either pay directly for this privilege, or offer services in return for their advertising.