The Twitter verse has been booming with content marketing for a while now. You can’t seem to scroll through your feed without seeing people tweeting about the latest article they’ve published. They’re also a lot of tweets on the new podcast launching. It’s no surprise that marketers are jumping on board and using Twitter as a way to reach their audience. It is paramount to know how you can market your content on Twitter using a few simple steps.
This includes creating a profile that is eye-catching and informative with relevant photos or videos. Set up an appealing bio that shows off your expertise in the industry. Ensure that it links back to your website (and why people should be following you). Find friends who are also interested in sharing content such as yours to retweet it when you post something new. Also, make sure to keep track of statistics about how many times your tweets have been clicked. Keep looking at the analytics within Twitter itself. You can enroll in a Twitter marketing course to learn relevant information on creating the best Twitter account. This will help inform what types of posts resonate well with users to aim for similar ones in the future.
Make sure you’re consistent in when and how often you tweet about the latest pieces of content. This helps users know what’s coming up and add it to their feed if they want to see more like this. If your audience engages most active on social media when certain days or times, make sure those go down on the calendar as Tweeting Days. It gives the most significant exposure potential. This way, even people who visit your profile every day might still get exposed to updates. They might check from time to time and click through if something looks appealing.
Generally, having one post a day is the best strategy for content marketing on Twitter. But you should feel free to experiment with your schedule and see what works well for you. You should also make sure all your social media profiles (including LinkedIn and Facebook) are linked. By so doing, people can find your content in one place. This means including links back to these accounts at the end of each post you share on blogs or news sites. This helps to bring traffic over from other platforms such as Instagram/Facebook. These platforms that people might be more likely to follow users they like. It will increase visibility as search engines love seeing many websites linking back to yours. If someone types something related, they’ll most likely see “SEO Company” pop up in the search results.
While these are used across all social media platforms, some work better than others, depending on your industry. For example, #marketing and #SEO would be great tags for content marketing posts. It might not do well if you’re talking more about travel or fashion trends. So make sure you check out what’s trending before using one yourself.
Having a strong presence of content shared on Twitter can help build brand awareness. It also helps drive traffic back over to your website, where users can find even more articles like this. Do not forget that Twitter can also be an excellent platform for responding to customer service inquiries, hosting Q&A sessions, and more. Twitter is a potent tool when it comes down to promoting your content. But like with any social media site, you need to put in the work first before seeing results. So go ahead and sign up today so you can start getting exposure through shares of others within your industry. What are you waiting for? Sign up today! Other social media platform links to include in your bio. Link building through other websites/blog posts is great because it can increase traffic by 30%. Hashtags are best used depending on the industry. Please make sure they’re relevant and trending before using them. You are recommended to post content daily but experiment with different times that might work depending on your audience. Always check out current trends when people are online. Knowing the days, you will get more attention helps a great deal. Certain types of posts gain more engagement based on who retweets them or likes them.