Gaining more exposure is one of the most important aspects of business growth. Regardless of the size of your marketing budget, this takes a lot of planning, creativity, and effort. Thankfully, events and conferences offer the perfect opportunity to build momentum and promote your business to new customers. Applying local marketing tactics has many benefits and because of this, you may want to compile a list of the events that your customers are likely to attend. This will provide you with the opportunity to gain brand exposure and build a better connection with your audience. Below you will find four key strategies to promote your business at events.
Choose Quality Pop Up Banners
Pop up banners can have a massive impact on your marketing, as they can provide customers with a brief insight into your products and services. You can see Discount Display’s pop up banners here and use them to get your marketing message across. This will allow you to display your branding at events and exhibitions and attract potential customers. They are easy to store and transport, as the graphic retracts easily into the base when not in use. With their increased durability and quality materials, pop up banners can be an effective way to stand out at any event.
Host A Giveaway
You may be able to generate even more interest, if you host an event within the event. For example, you can host a giveaway which rewards customers for completing a small task. The prize can be one of your best-selling and exciting products. Even if you think that you do not have a suitable product to give away, you can still use your imagination and offer a unique service. This could be an introductory package or a free consultation with one of your business representatives. It may take a bit of brainstorming to discover the best strategy, but you will be able to add personality to your business.
Collect Customer Information
To ensure you get repeat business and referrals, it is crucial to follow up with attendees you have met. Remember that customers are inundated with marketing messages at big events and conferences, and your brand can easily be forgotten. To avoid this from happening, make sure you find an efficient and respectful way of gathering customer contact information. For instance, you can design your own business card by including your website, social media handles, and contact details so that customers can find you. If your customers are mostly businesses, be sure to partner up with other vendors, who are not competitors and trade contacts with them.
Sponsor An Event
Sponsoring an event will allow you to promote your brand to many people and businesses. It may be useful to discuss this opportunity with an event organiser and enquire about possible packages. Remember to ask how your business info will appear to other attendees and get a contract in writing. Another great option is to donate a space for an event or exhibition. Organisers are always looking for ways to reduce costs, which means you will have more leverage to promote your business and place your signage and banners in visible locations.