Customer engagement is absolutely integral to producing revenue in the modern business environment. Consumers are more tech-savvy and informed than ever before. The old ways of marketing are no longer as effective as they once were. However, one familiar element of past advertisements has made a comeback when it comes to effective customer engagement. That is video. Below are four reasons why video customer engagement is a big thing.
If your product requires some instructions on how to operate, you shouldn’t settle on simply providing instructions in the box. Instead, you should provide a video tutorial on how to use your product. If customers can see how the product is actually used in a real-life video, they’ll be able to more easily master its use. This could also be extended to other uses such as tips and tricks, troubleshooting common issues, and much more.
Anchor: Videos can be a great marketing tool for startups making it easier for viewers to understand the product benefits. If the budget allows, you can collaborate with an explainer video company and get to have engaging video content that explains what the startup does, how it works, and why customers should care. The key is to keep the videos short and focused on a single message. Too much information can overwhelm viewers and cause them to tune out. By keeping the message clear and concise, startup explainer videos can help customers understand even the most complicated products.
One new popular form of video engagement that has been making big waves in marketing is live streaming. This started on platforms like YouTube where people would watch live streams of people doing things like playing video games. However, live streaming can be adapted for nearly any industry. It provides a level of engagement that is impossible through other means. During the stream, the streamer can react to direct feedback from the audience through a live chat option and other communication tools like paid for “super chats.” Overall, it’s a great tool that could be adapted to market your products to a live audience.
Video can also be adapted for more traditional marketing mediums. One of these is email in the form of a video email. While you would generally think that email should only exist as text and images, sending consumers email messages with embedded videos is now much easier and more accepted. The possibilities are great. One option is to send answers to customer support messages via videos embedded in an email. Seeing an actual service representative responding to a service request face to face can feel a lot more meaningful than simple text.
A webinar is the combination of a traditional seminar with a live streaming component. Instead of having a speaker in front of a live audience, that audience is online. Unlike other choices for streaming, webinars are usually designed to have a teaching or training component to them. If you want to introduce a new product to the world, a webinar is an excellent way to do so.
There are also other ways to use video to increase your customer engagement. Overall, video is a powerful tool. It has been a significant source of transferring information since the earliest days of film. In the modern era of high-speed internet, this is still very much the case. Tools like streams, webinars, video tutorials, and video email are great ways to market your products.