Just released Q1 2025 US SVOD market share report — and as always, it’s grounded in behavioral data from over 17 million monthly JustWatch users in the United States. This quarterly snapshot reveals how audiences are engaging with major streaming services, from filtering platforms and building watchlists to clicking through to stream their favorite titles.
🚨 Q1 2025 Highlights:
- Prime Video leads the pack with a 21% share, narrowly surpassing Netflix at 20%.
- Max (13%) and Disney+ (12%) continue to battle it out in the second tier.
- Hulu holds strong at 10%, staying competitive with the top contenders.
- Apple TV+ (8%) and Paramount+ (7%) follow closely behind.
- Peacock and Starz round out the list, each securing a 2% share of the market.
📈 Growth Trends & Year-over-Year Shifts:
- Disney+ and Starz gained +1% between December 2024 and March 2025, showing growing user interest.
- Paramount+ saw the largest short-term decline, down -2% in Q1 alone.
- Year-over-year, Peacock Premium and Starz each grew +1%, while Paramount+ dropped the most at -2%.
- Netflix and Max also saw minor dips, each down -1% from Q1 2024, despite holding key market positions.
As competition heats up in an increasingly fragmented landscape, platforms are navigating evolving user preferences with both original content strategies and catalog depth.
You can explore more interactive charts and insights at: justwatch.com/us/streaming-charts
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