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Category: Content Marketing

#Online #Videos Are Great Seniors’ #Marketing Tool
Content MarketingMarketingseniorsUncategorized

#Online #Videos Are Great Seniors’ #Marketing Tool

nancyrubinDecember 30, 2015May 31, 2021
Properly targeting your audience is the key to marketing success, but not all consumers are the same. This is especially the case when it comes to marketing to seniors. Fortunately,...
#Design Better #Content #Marketing
Content MarketingDesignUncategorized

#Design Better #Content #Marketing

nancyrubinDecember 22, 2015November 1, 2019
There's nothing quite like an infographic when you're trying to get information across in a succinct and easy-to-understand way. Infographics are great when you want to distill a complicated statistic...
Self-Publish Your Way to Success
authorBloggingContent MarketingMarketingWriting

Self-Publish Your Way to Success

nancyrubinDecember 16, 2015September 24, 2023
If you have a great idea for a novel or a unique viewpoint on a subject that you're familiar with, writing a book can be a natural step. Authorship allows...
Can an SEO Agency Put You Over the Top with Content Marketing?
Content Marketing

Can an SEO Agency Put You Over the Top with Content Marketing?

nancyrubinSeptember 22, 2015October 1, 2025

Content marketing isn’t complicated, but it sure can seem that way. If you aren’t a marketing expert, all the jargon about SEO, backlinks, rich content and alt text can sound confusing and scary. It should.

Put Some Spark in Your Database Marketing
contentContent MarketingdataMarketing

Put Some Spark in Your Database Marketing

nancyrubinAugust 25, 2015July 16, 2020

Database marketing is at the heart of any successful customer outreach campaign. From online marketing to the management of your website to the content within, a stale database marketing game plan will result in lackluster campaigning.

Make Infographics Part of Your Content Marketing Stories
brandingContent MarketingDesignMarketingSocialSocial Media

Make Infographics Part of Your Content Marketing Stories

nancyrubinAugust 19, 2015December 15, 2020

If you’re looking for an effective way to market your business and your industry as a whole, then look no further than infographics.

Strategies for Communicating with Customers
AnalyticsCommunicationContent MarketingdataMarketing

Strategies for Communicating with Customers

nancyrubinJune 8, 2015July 16, 2020

Communication doesn’t happen when a message is sent. It happens when that message is received and accurately understood.

Learning how to effectively communicate with your customers is essential for business success, especially in today’s world where more companies are competing for the attention of consumers.

Content: The “Stickier” The Better
contentContent MarketingEd TechEducationSocial Learning

Content: The “Stickier” The Better

nancyrubinOctober 7, 2011September 22, 2020
The book, “The New Digital Shoreline: How Web 2.0 and Millennials Are Revolutionizing Higher Education” by Roger McHaney has some really interesting ideas. In Chapter 1, McHaney references Malcolm Gladwell’s...

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