How to Find the Best Prospects for a Link Building Campaign

Link building is a highly effective strategy for improving your business visibility, awareness and online credibility. What’s more, link building is one of the most important search engine optimization (SEO) activities. As a matter of fact, top quality backlinks are on top of the list of Google ranking factors, alongside content. But, in order for backlinks to show their full potential, they must be made on reputable and credible sources. However, finding the right prospects for backlinks is more difficult than ever.

The discovery process for high-quality links demands effort and dedication. The main reason is that you simply can’t make backlinks anywhere you have a chance to. That strategy will get you penalized. Instead, you must find excellent sources that favor good reputation in the online world, such as websites, blogs, forums etc. to make backlinks on. That way, your own reputation and credibility will improve and you’ll be able to attract more quality traffic back to your website. Here are a few ways to find the best prospects for a link building campaign.

Do an online search

The Internet is full of great opportunities; you just have to utilize your search engine and find the ones that suit you best. This is easier said than done, especially since the online world is quite saturated with various websites, blogs and content pieces. You can start things off by searching for lists. List posts are basically curated links on industry resources that point out important blogs, websites and influencers that you should check out.

Depending on the industry you’re looking to build links for, you can search for top bloggers, top blogs or experts in the industry to follow. That way you’ll find various prospects that can prove to be beneficial for your link building campaign. Again, the results and their potential may vary based on the industry you’re in. Nevertheless, you’ll gain a general idea on what sort of prospects to focus on.

Leverage tools to your advantage

Manual search can result in plenty of potential prospects for your link building campaign, especially if you’re using advanced search options, such as “intitle”, “Inurl-category”, “allintext-category” etc. However, this method may take away too much of your time when looking for prospects. If you want to speed things up a bit and get more adequate results, you can leverage link building tools to your advantage.

That way, you’ll be able to identify the right websites, blogs and influencers that match your criteria. Simply put, you’ll find the right prospect to build high-quality backlinks on. What’s more, you can also obtain contact information of prospect’s owners. That way, you can easily establish communication without having to search for contact information individually.

Competitive analysis

Another good way to find worthy prospects is to conduct competitive link analysis. That way, you’re looking into your competitor’s strategy. For instance, what are their prospects, how many backlinks they make and so on. It’s important to understand that you’re not trying to copy your competitors or their strategy.

Instead, you’re simply looking for opportunities they’ve missed out on, in order to improve your own link building efforts and gain competitive advantage. In addition, your competitor’s prospect may prove more useful to you or may lead you to even better prospect. Furthermore, checking in on your competition may also lead to great opportunities, such as spotting their broken links and replacing them with your own.

Use social media for link discovery

Social media platforms have evolved to become a powerful business tool. Social media networks are excellent means of communication and are also great resources for link prospecting. The main reason is that social media hosts a great number of people and businesses alike. That makes it easier to identify credible sources, by checking out social proof and public relations of a prospect.

Social media can help you determine important influencers and the authority they have over their followers. Moreover, you can determine your audience’s preferences and identify which websites or blogs the often visit. That will give you a good understanding on where to look for prospects, in order to build your links where your audiences are.

Finding the right prospects for link building is never easy. Your links have to be on reputable and credible sources and they need to be of top quality as well in order to produce the best outcome. The more quality your backlinks have, the better your ranking will be. Not just that, but your reputation, trustworthiness and visibility will also improve through the quality of your backlinks and the sources they’re built on.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on

Six Outdated #SocialMedia Tactics That Need to Be Put to Rest

Well, if you are one of those who think using the same social media tactic again and again will help you then this perception no more holds true today. The tactics that Mark Zuckerberg used sitting in a corner of the Harvard will not apply for you and your company today.

SEO is very much chancy and you need to cope with the current trend and be up to date. Especially while handling your social media pages, you need a new technique everyday so that your page is visible. In addition, along with this, why do you want to use the same tactics that are helping your business in any way?

Following are some of the techniques that you need to stop immediately:

  1. Posting Links Only

As a social media manager of your company, you must have created links to the content. You should be proud of it, as you have worked hard to create those links but think about a social media account full of links. The result will be a dull customer response. Just links will make your account a dull one.

Instead, manage your links with posts of general interest that raises interest of the customers. You can mix the links with some content that is not linked anywhere and hence customer will find it new and read along.

  1. The Pitch Messages

This is what happens generally, “You found a social media page interesting and you followed it. As soon as you hit follow, you get a buzz on inbox with lots of offers and discounts. What will be your reaction to this?”

These are pitch messages that are hated by customers. These messages make the customers loses interest in you and he feels that he is nothing but an element to make money.

Instead, make use of social media to build strong relationship with the customers. Do not involve in direct selling and create interest in your profile before you offer your services to them.

  1. Mass Following is no no

Many companies believe that mass following will help them create a good web presence and they will get more following as a return. Accounts like these may have many followers but hardly have they got engagement from the public. People consider you as a fake account and you are never noticed.

Instead, follow a general routine and try to follow only those people who are relevant. Unnecessary following will not help you.

  1. Using Bots

There are auto engagement bots, which automatically likes and shares the post of the social media page that you like or follow.  By using them, you can raise fake interest, visibility, esteem amidst your followers, and believe you will the same in return.

Tricks like these are easily pointed out and once people know this, they will not come to you. Moreover, these bots ruin your feed.  Bots make you lose the opportunity of the original interest that people might show in your page.

Instead of using bots, you should target your social media campaign in such a way that it calls for the original engagement of users. Craft ways to put some interesting posts across the social media pages.

  1. The “Best Times to Post” strategy

There is nothing called the best time to post. Many people just wait for that right time to post their content so that most of the people are online at that time and so they get good views. There is no such time as the most appropriate one. If your content is good and engaging, you will automatically get hits, likes and followers.

  1. Not paying attention to optimizing the content

Most of you might be using SEO at various places, but hardly have they used SEO for their social media sharing. SEO is equally important for social media sharing as it is for your other digital marketing campaign.

You need to make use of good keywords to make your social media post popular.

The best SMO company in India is the one who is always up to date with its tactics. Be it SEO or SMO you need to provide something fresh and unique to the audience.


Author Bio – Saloni Bhatnagar is working as SEO Analyst in Green Web Media. She enjoys writing about digital marketing insights, trends, and updates for various prestigious platforms. In her spare time, she likes reading, cooking and watching movies.

Essential Advice When Setting Up A Website for First-Timers

Essential Advice When Setting Up A Website for First-Timers

If you’re one of those people who thinks that designing a website from scratch is a difficult thing to do that requires coding and design skills, then think again. Content management systems (CMS) have created user friendly website-building that can be accessible to everyone, even when you don’t have the technical knowledge. There are many tips to make your business more professional and one of these is to have an attractive website to entice new customers or readers about what you have on offer. But, where do you start? Here’s some advice for first-timers thinking of starting a website.

Which CMS and hosting company to use?

Your first decisions are going to concentrate on which CMS and hosting company you should use. There are many to choose from but undoubtedly, the most popular is WordPress. Although all of them offer the possibility of setting up a website with your own domain name for a few dollars, WordPress is one of the easier website-builders to use: templates are fully customized and yet you can adjust them to suit your style and needs accordingly. Once you’ve decided on a template of which many designs are free and varied, and domain name, your next task is to select a WordPress hosting provider to use. Try not to be overwhelmed by the basics of web hosting and choose a faster provider for an enhanced performance.

What are you trying to achieve?

Now that you have a website name, CMS and hosting provider, you next need to plan how you intend to convey your information, images and products, if you have any. By setting out a plan of action, it will be easier to clarify the goals of your website as you delve further into your design. Are you building a website for business? Or a blog site for pleasure? Who do you expect your audience to be? When thinking of the layout of your new website, these are the kinds of questions you should be asking yourself so that you have a clear idea of what message you want to convey to your target audience. Put yourself in the shoes of the individuals who will be likely to click on your website and try and determine the priorities that people want when visiting your site.

How are you going to plan your pages?

This aspect of website building should incorporate a fun element as you create and plan the content of your pages. Think about whether you want to impress your visitors with beautiful images on your homepage, or if you more concerned with providing them with detailed information about what your site is about. Look at other websites who offer a similar service or product and get some inspiration around designing your pages. Remember that once you have uploaded images and information, you can tweak them along with background colors, fonts and sizes until you reach the precise look you are going for.

Creating a website doesn’t have to be a complicated or daunting affair, and once it’s completed your next step is to get it out there for people to see your marvelous creation.

7 Ways To Make Your Site More Exciting

If you’ve recently started to look at your website and think that it just seems so boring, then it may be time for a change. On the one hand, this may be because you’ve just gotten used to it. So you’re more bored with it than anything else. But, it may also be because the website itself is actually boring. And when that’s the case, you may have to worry. Because if you’re finding it boring, the what are your customers thinking? Either way, you don’t have to just leave your website as it is now – you can really change things around and make it so much more exciting.

Sometimes, you just have to get yourself into a position where you’re bored with your website to then be able to change it. Because you’re not always going to be able to see what’s wrong when you’re not looking at the same old things. But, even when you know that something isn’t quite right, you don’t always know what will make it better. And that’s where this post comes in. Even if you quite like your site as it is now, you may take something away from this that can take it to the next level. Because we’re going to walk through seven different ways that you can make your website more exciting.

Do A Complete Redesign

Of course, the very first option you’re always going to have is to do a complete redesign of your site. Because when you think that the site is boring, or it’s just not really giving you the results that you want, you need to shake things up. A great way to do this is to make sure that you’re taking your analytics and really honing in on the elements that need improving. When you do, you should find that the end result not only looks great, but it much more suitable to what your customers want functionality wise too.

Change Your Branding

Sometimes, you’re not going to have to go to such drastic measures to make your site more exciting. If you love the layout and the functionality is perfect, maybe it’s just the branding that needs to be changed. From your logo to the fonts and colors used, sometimes you just need to shake up the visuals you have to make them more suited to your brand identity.

Start A Blog

From here, you’re then going to want to think about starting a blog on site too. If you have a blog already, then maybe you need to refresh your content or start a new series – both can be incredibly influential to your customers and viewers. This should also become a huge part of your marketing too. It can be a lot of extra work, but if you put the effort it, it will pay off.


Launch An App

How are you doing on the mobile front? If you’re not optimized for mobile at all, then this should be your first change. Even if you don’t know an awful lot about it, you can work with the software companies that do. By launching an app, you’re going to be adding a new dimension to your offering and even be able to target a new segment of customers too.

Use Video

Next up, you should give video some thought too. A lot of customers prefer video to imagery or written content. It can often get information across in a much more engaging way. So definitely think about what you can do with YouTube or onsite content going forward.

Create A Members Area

If your feel like your site is just the same, and that it’s not really offering anything exciting to your customers, you’re going to want to up your game with a member’s area. Not only is this exciting for your customers, it gives off an air of exclusivity. It’s somewhere that you can engage your customers more, and interact with them more – which has a huge benefit to both parties.

Focus On Interaction

Finally, you’re also going to want to make sure that you’re interacting with your customers as well as possible too. And you can definitely use your website to do that. With a great live chat offering, you can often add to the customer experience and make sure that you’re doing everything you can to keep your customers happy, and even improve your conversion rate too. It’s a great way to not only get feedback, but stop customers from dropping off through the sales funnel too.

Online Services That Can Boost Your Small Business

Starting up a small business can be scary! After all, there are a lot of big business out there that have been doing it a lot longer than you have. However, it is important to remember that you are not alone. In fact, there are loads of experts specializing in the areas of business that you may need that can be employed on a job by job basis or by subscribing to an online service without even leaving your office. Read on to find out more.

Graphic design

A very popular service for small business that is available online is graphic design. This may be used for branding purposes, product packaging, or even illustrations and animations for official websites.

Also, due to that fact that most small businesses don’t have the resources to employ a full-time graphic designer, it can be very convenient to pay for an online service project by project.


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Financial planning

Financial planning for your small business is essential, not only so you can’t take stock of where you have come from, but also so you can work towards a cohesive plan for future.

It is also something that you can get by subscribing to a planning and budgeting service online. You can find out more about this by reading posts like this Learnvest review so you can judge whether this service is right for you. Also, you can expect such services to offer an analysis of the issues in your company’s finances, as well as a summary financial plan to guide you on how to rectify these.

Something that for the reasonable fee involved can be a great investment if it helps your company to become profitable.


Marketing is another area in which you can subscribe for a small monthly fee and get a professional to complete the job for you. Obviously, the fees included do depend on the type of marketing and the volume that you need.

Online marketing services can be used to god effect to boost your business.


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However, you can expect to have a specialist deal with and manage a single social media channel for around $50 a month. Not bad considering most business view online marketing as the best tool for getting their product in front of the right people, even over traditional forms like TV adverts and direct mailers.


Copywriting is usually an online service that is done on a job by job basis. Small business clients usually pay by the word or a fixed fee for a certain length of article, and you can commission a single piece or a more comprehensive project.

If your small business is looking to engage a copywriter online, then there are two main options. The first is to work with a well-recognized freelancer. One that has their own website and portfolio.


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The other is to use a copywriting company specializing in SEO that has a bank of writers on their books and can usually find the right voice for the piece. Although, do bear in mind that because of the overhead costs of being an independent freelance writer, this option may cost more.

How To Protect Your Site From Hackers In 5 Steps

As an online business owner, you need to make safety one of your top priorities. Hackers are more likely to target small online businesses since these businesses cannot afford extensive cybersecurity solutions.

There are steps you can take to make your website safer, protect your customers’ data, and educate your visitors about online safety. This is especially important for customers who aren’t tech-savvy, such as senior citizens.

Set Up Best Practices And Stick To Them

You need to have a clearly defined safety policy that includes a set of best practices. These are some of the practices you should think about adopting:

  • Determine who needs to access sensitive data and where this data will be stored.
  • Enforce strong password policies for employees and visitors. Make sure passwords are changed regularly.
  • Think about using two-factor authentication.
  • Reset all passwords if you suspect that a security breach occurred.
  • Don’t use form auto-fill if you sell products online.


Updates typically become available when a flaw is found with a platform, a script, or an app. Some updates will be installed automatically, but you should regularly check for updates and install them.

Keep Your Backend Safe

There are a few things you can do to protect your backend from attacks:

  • Hackers often target admin directories. Make these directories hard to find and change the default passwords.
  • You can make your server safer with a Web application firewall.
  • There are other free or affordable security applications that you can install on your server.
  • Add a Content Security Policy to the headers of your pages. This element will tell browsers not to execute scripts from other domain names. Hackers might try to add malicious code to your pages to execute harmful scripts, but a CSP will tell browsers not to execute these scripts.

Use An SSL Certificate

You can easily obtain an SSL certificate and install it on your server. This certificate will encrypt all the data requested by visitors as well as the data shared with your server.

Once your SSL certificate is installed, visitors will see a padlock icon next to your URL. Depending on the certificate you install, there might also be a green section next to your site name.

An SSL certificate is an important feature since it prevents hackers from intercepting sensitive data when visitors fill out forms or make an online purchase. It also protects their privacy.

The padlock icon, HTTPS in the URL and the green section in your URLs are signs that Internet users know they should look for.

Transparency Is Important

Internet users care about security and particularly seniors need reassuring that they’re safe online. In fact, 85 percent of US Internet users said they wouldn’t visit a website if their browser told them it wasn’t secure. Some users will know they should look for a padlock icon, but others such as senior users won’t know what to look for. This is why you need to talk to your customers about the steps you are taking to protect their data.

If a breach occurs, you need to talk about what happened and the measures you took to prevent more incidents.

Security should be a priority if you own an online business. Take security in your own hands and remember that transparency is key to earning the trust of your customers.


Author, Jenny Holt, is a former HR executive turned freelance writer, who now spends more time with her young family and aging, but ever eager Labrador, Rover.