Enticing Potential Employees: 4 Strategies for Making Your Company an Attractive Workplace

Attracting new and qualified employees can often be a challenging and complex process. There are many factors to consider when recruiting new employees, such as the background, qualifications, and educational history you are looking for. Many qualified applicants are searching for specific qualities in companies when job hunting. Therefore, not only will you need to be aware of the type of employees you are searching for, but you will also need to ensure that you have created a company culture that is conducive to their needs. The following information provides four helpful strategies you may want to consider in order to make your company an attractive workplace for job seekers.

Create a Desirable Company Culture

You should strive to create a desirable company culture by developing an environment that promotes innovation, inclusion, and diversity. This will allow employees to think freely and creatively to come up with new solutions to business problems. It will also show that the company is ethical in its hiring and promotion strategies. Everyone should feel like a valuable asset to the company, and employees should be encouraged to be respectful to each other despite their differences. All of these factors combined should help to create a company culture that attracts the top talent and discourages high employee turnover rates.

Offer Competitive Wages and Benefits

You will also need to make sure that you are offering competitive wages and benefits to your employees. The top talent wants to work for a company that values them and invests in their potential and professional success. Therefore, you should encourage their growth and always strive to reward hard work.

Make Ethical Decisions

Your company should strive to create a positive and ethical reputation for itself. This can be achieved through manufacturing products in an ethical manner that doesn’t damage the environment or communities. It can also be helpful to give back to your local communities through charitable endeavors and to listen to the feedback and concerns of your customers in order to provide them with the best products and services.

Become More Eco-friendly

Many companies are making a shift towards becoming more eco-friendly. This is something all businesses should consider because the health of our ecosystems is vital to our future. Ways you can reduce your carbon footprint and make more environmentally friendly decisions include reducing your energy and water usage, manufacturing products in a way that causes less harm to the environment, and disposing of waste in the proper manner through research and by hiring professionals, such as aerosol disposal services.

Overall, there are many ways you can make your company a more attractive option for talented and qualified applicants. You just need to strive to be ethical and compliant and to invest in the future of your employees. The aforementioned tips make excellent starting points and there are always ways to improve and grow in order to become a better company for your employees.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

4 Ways to Create a Productive Workplace for Your Employees

Productivity in the workplace starts with creating an inspiring environment where employees are motivated to do their best work. This sort of atmosphere is one that is encouraging, supportive, and authentic. Curious as to how you can maximize productivity in the workplace? Read on.

Know the Difference between Productivity and Efficiency

While both productivity and efficiency have their place in the working world, the most productive businesses know that productivity focuses on performance rather than streamlining resources. With efficiency, companies focus on cutting costs and reducing resources by any means necessary. While saving money is important, business focused on boosting productivity must invest in their employees and their workplace. For example, instead of trying to be more efficient by cutting out funding for office cleaning, employers focused on productivity will find a way to improve their bottom line by encouraging their employees to do work more effectively.

Tap into Employees’ Purpose

The most productive workers have a deeper reason for why they come to work. While getting paid is part of why they do what they do, it isn’t the driving force that pushes them to work hard. Employees that really believe in what their company is doing will always give more of an effort than an individual that is just looking to collect a paycheck. Employers that are able to feed this need for passion for their team members will ensure that they feel fulfilled doing their work, which will lead to an increase in productivity.

Compensate Employees Well

To do their best work, employees need to know they are valued. What better way than to compensate them accordingly? Employers that pay their team fairly and consistently will always find that their employees are more dedicated to their jobs than they would be otherwise.

Prioritize Work-Life Balance

Instead of leaving the act of finding a work-life balance up to employees, employers that take the initiative to establish a well-defined work-life balance will be able to give their workers a better sense of personal well-being. Being able to sufficiently separate life from work will reduce the risk of burnout, allowing employees to come into work more refreshed and ready to get work done.

When employees do come into work, they should feel that they are coming into a place that is filled with positive energy. Employers can make the actual experience of working more enjoyable by implementing various practices like hot desking and remote working to make their employees feel that they have some flexibility with how they get work done.

Productivity in the workplace isn’t something that happens by accident. Employers must be intentional about creating a work culture that cultivates passion and motivation. Use these four tips to take your employees to new heights of productivity.

Emma is a business strategist-turned blogger. She lives in Auckland, New Zealand. Emma is a  passionate traveler and yoga aficionado. She is in love with coffee, interior design, books, and good vibes. 🙂 

Enhancing Communication In Your Modern Business

Year after year, the landscape of business changes. Becoming more modernized to suit the needs of the next generation, businesses must adapt to a new way of operation. One of the biggest trends seen in recent years, is the concept of a flexible work arrangement; more employees are opting to work beyond the traditional hours of 9-5, and often choose to work remotely all together. With change comes the need to adapt. Here are three ways to further incorporate technology into your workforce that facilitate stronger communication.

Go Wireless and Unify

Gone are the days of coming into the office and working from your hardwired desktop computer and phone system. Employees are constantly on the go. Whether they’re collaborating in meeting rooms or working from out-of-office locations, your employees need to be able to access their work and team members at their fingertips. Start by considering replacing your phone systems and opting for Voice over Internet Protocol (VoIP). Calls through VoIP work by converting voice from analog to a digital signal. Basically, all your employees need is a connection to the internet. If you’re seriously considering VoIP, look into a complete unified communications package. Aside from your phone services, you can include your other tools like web and video conferencing, team messaging, and screen sharing. You can customize your unified suite to include whatever your company needs.

Digitally Manage Projects

Maintain the trend of going digital by looking into online business productivity software. When you’re able to track project status, you are more likely to increase communication amongst team members. Productivity software holds all stakeholders accountable for their contribution to any given initiative. Managers and team members can track goals and deadlines in real time, therefore making it easy to identify when extra assistance and mentorship is necessary. This process translates into larger business productivity; with teams practicing frequent collaboration to achieve goals, and seeking continuous learning opportunities to develop new skills. The ability to track individual processes will further motivate your workforce while making them more alert and hard working.

Create a Digital Workplace

Beyond tracking your employees’ productivity, you should be seeking to incorporate channels that facilitate the type of teamwork you’re looking to encourage. Look into incorporating a digital workplace. Social intranet software is becoming a more widely known concept. Providing employees with digital platforms allows colleagues to work and manage tasks, further streamlining their working relationship. Digital workplaces allow for members to share documents, collaborate on content and provide real time updates for the status of their work. Teams that work closely together can even create sub spaces to further organize projects and communication.

No matter your field of business, the right tools can help employees gain a better understanding for each other and the work they’re doing. This correlates to an increase in productivity by allowing employees to work more efficiently; translating into the achievement of business goals.

Author Bio:

Cameron Parish is a business enthusiast who actively seeks opportunities to share insight on communication.

Employees Exasperated? 4 Ways to Improve Their Working Conditions

As an employer, you owe it to your employees to give them more than just a paycheck. You need to make sure they have all the necessary provisions to stay safe and happy. It doesn’t take much to provide hospitality to your employees. Here are four ways to improve their working conditions. 

Improve the HVAC 

Your employees can’t be expected to work in peace if the heating or air conditioning is constantly on the fritz. A stuffy or freezing office isn’t one where you can expect much to get accomplished. If employees are complaining about this on a regular basis, it’s time for an upgrade. Look for commercial air conditioners and heating systems that will be able to cover the needs of your employees. A system that is energy-efficient with a long-term warranty is the best way to go. Additionally, make sure your office is well-ventilated; otherwise, you and your employees may experience respiratory problems.

Add Decorations 

A lack of decor can give your workplace a very drab and glum appearance. You can remedy this very easily by adding decorations. You can start by putting up some plants and hanging some attractive paintings. You don’t want to put too much up, as this can turn your office into a bit of an eyesore. Let all of your employees have say in terms of decoration. You should also encourage them to decorate their desks and/or cubicles in any way they see fit. 

Proper Lighting 

The hum and harsh glare of fluorescent lines can be very irritating for employees. Your workplace shouldn’t be dimly lit, but it should be lit in a way that’s more bearable. You can also be more environmentally-friendly by using energy-efficient bulbs. Teach your employees sustainability by having them turn out lights and unplug devices when they’re not in use. 

Clean Up

Some clutter is bound to happen in a work environment. However, if everything is disorganized, people are going to be frustrated. While some of this is the responsibility of your employees, you should be doing your part. Make sure that you clean up after yourself in places like the break room and that your employees are held to the same standard. Additionally, adding bins or storage areas can remedy clutter.

If your employees are losing morale, consider their working conditions. It’s very likely that they feel under-appreciated due to their work environment. You can make your workplace a place of productivity as well as comfort. By following these tips, you can help your employees to have the best possible experience at work.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

Toasting at The Office: A Guide to Responsible Drinks in the Workplace

Can you have a drink at a work event—and still be responsible? It turns out yes, but your company leadership needs to help you. They can do this not by banning alcohol, but by creating a policy and addressing it with employees frequently and clearly.

Here’s how you do it. Most companies have what’s called a code of conduct. It’s how they expect employees to function at work and while they’re being representative of the company. But the thing about a policy is, many people forget about it—which is why it’s important to share it again before events that may involve the availability of alcohol. If necessary, it’s helpful to have a meeting talking not just about the policy, but about consequences, too, and about how to report violations and maintain confidentiality.

Need more ideas and outlines about how to create and institute this? This graphic offers some ideas.

Please include attribution to https://zerocater.com with this graphic.

Toasting At The Office Infographic

4 Things That Change When Your House Becomes Your Workplace

With 70% of people working remotely at least once a week, the odds are high that you won’t be stuck in the office. And, since the internet has made launching a startup a piece of cake, you might find your new office is your home.

Aside from a welcome mat at the door and inspirational quotes on the walls, your workplace might look similar to before. Usually, this isn’t helpful because it encourages freelancers to slip into bad habits, they kind they would never do in a traditional office.

With that in mind, there are some things you should change and you can find them underneath.

The Lighting

It’s the back end of autumn and winter is almost here, so your home will reflect that fact. Lots of homeowners take lighting seriously because they want to create a dark, cozy mood to go with the new season. With lots of lamps and lanterns around the living room, you’ve pulled it off to a T. Sadly, they need to go as it isn’t a productive atmosphere. Natural and artificial lights boost serotonin levels as well as a person’s mood, making them happy and more likely to be productive. Therefore, the curtains and table lamps are out and the blinds and focal light fixture are in.

The Mess

There is never enough time to clean up, plus you spend most of the day out of the house. It makes sense to leave it until you come home to tidy up. Now that you’re in the house from morning until the evening, this is an unproductive routine. The brain sees clutter and takes it on board, causing the mind to feel littered and unorganized too. From a work standpoint, this isn’t healthy for productivity. A commercial cleaning service will sanitize the area and make it simpler to perform basic tasks. Stop calling it “organized chaos” because it’s a cop out!

The Main Room

Typically, people spend the majority of their time in the kitchen or living room as they have focal points. Plus, it’s practical to watch TV where there is a set and to cook where there are utensils. For work purposes, it’s better to switch up which room you spend your days in. Otherwise, you’ll get easily distracted and do nothing. The obvious example is sitting watching television rather than sending emails or writing content. A bedroom, especially a spare room, should become your office as it has zero diversions. After a while, you’ll get into a healthy work routine.

The Name

Correspondence to and from a residential address is a sign you’re not a big fish. As soon as clients and customers recognize this, they might bounce due to a lack of trust. All it takes to change this is to come up with a new name for your home, something corporate-like. As long as the zip code is the same, all of your mail should forward to the same address.

Another option is to hire a P.O Box and use their location for customer and client services.

Taking Action When You Experience Injury or Illness in the Workplace

Generally speaking, the majority of us will head to work in the morning, complete the tasks expected of us, then return home at the end of each working day right as rain. However, there are occasional unfortunate situations where someone will head to their workplace and experience some sort of injury or develop some sort of illness as a direct result of their employer’s negligence or malpractice. It’s extremely important that you know what to do if you find yourself in this situation!

Seek Medical Help

The first step that you should take is to seek medical help. If you experience any sort of injury or any symptoms of illness, a medical professional will be able to identify and diagnose the problem and ensure that you are provided with the correct form of treatment. This will help to set you on the path to recovery as quickly as possible.

Seek Legal Help

Once you’re on the road to recovery, you may want to consider seeking legal help. Not only is experiencing injury or illness due to work a particularly unpleasant experience physically, mentally, and emotionally, but it can affect your finances too. After all, you’ll have to front medical bills and may lose earnings if you have to take time off work in order to recover. You don’t deserve to slip into debt as a result of this! The infographic below should show you how to find the best personal injury attorney to claim this money back.


Infographic Design By how to find the best personal injury attorney