Marshall McLuhan was not speaking about the Internet or social media when he said, “The medium is the message.” Can you imagine what he would have to say if he were alive today (he passed away in 1980)? McLuhan spoke about the ability of technology and communication to create a “global village.”
Interesting article from Smashing Magazine – The Medium is the Message
Read Marshall McLuhan, “The Medium is the Message”From Understanding Media: The Extensions of Man (New York: Signet, 1964): 23-35, 63-7
Watch an interview with McLuhan
CBC’s Life and Times: Understanding McLuhan
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