Having good products or services, effective marketing strategies and convincing web content is key to attracting and converting customers, but you need to provide an easy way for your customers to contact you in order to keep them satisfied and make more sales.
If you have not been paying enough attention to the Contact Us page on your website, it is about time you do so. The Contact Us page may not be “glamorous”, but it is usually one of the most visited pages in a website. It enables your customers to communicate with you on a more personal level and get their inquiries answered.
Here is a look at how you can create a more effective Contact Us page….
Include a Short Form
Including a form in a Contact Us page may seem like an obvious thing to do, but there are many Contact Us pages that do not have a form. Nowadays, when people need to contact a company or organization, they are more likely to send an email or submit a web form than picking up the phone.
The form in your Contact Us page should be short and simple, so that your visitors do not have to spend a lot of time to fill it out. It should require information such as first name, last name, company name, email address and message. These questions enable you to know who is contacting you and why he or she is contacting you.
You can also include a phone number, website address or custom fields that are specifically relevant to your business. If you want to look at an example of a good contact form, look no further than ContactUs.com.
Provide Reasons for Contacting You
It is also important that you let your visitors know why they should contact you. If you do not give them strong reasons for contacting you, it is less likely that you will hear from them. You need to let them know how you can answer their questions and help them solve their problems. In just a sentence or two, explain to them how contacting you can be beneficial to them.
Call to Action
Another thing that is often missing in Contact Us pages is a call to action. A call to action can come in many different forms, including a link to your blog or a video, product demo or how-to-guide for download. Directing your visitors to your blog is a great way to show thought-leadership and establish yourself as an authority in your field.
A call to action gives your visitors another option other than filling out the contact form, and it can make them stay longer on your website.
Since social media is becoming increasingly popular, it is a good idea to encourage your visitors to interact with your business on social media. This can be done by including links to your Facebook, Twitter, LinkedIn and Google+ accounts in your Contact Us page.
A Contact Us page can contribute significantly to the success of your online business, and you should spend enough time and effort to make sure that it is as compelling as possible.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.