Call to Action | nancyrubin

If you have a new business, then you need to have the right approach to increase sales and customer engagement. There is no better way to do that other than building a subscriber list with email. However, it can be difficult to know where to start. Luckily, if you follow the four tips below you can have a solid list in no time:

In-Store Calls to Action

When people walk into your store, they are seeing everything for the first time. They might notice a new product, your design, the layout, or something else. However, if you have a call to action to get on your list, then you are going to increase your chances of converting them in the store without having to say a word. Don’t miss out on the money you could make by getting people signed up from a simple logo or banner.

Text Messages

The reality is that sms services for small business can help you build your list. When you think about it, everyone has a cell phone today. This is different than a few decades ago.

People are checking their phones constantly. No one lets their text messages go unchecked. Eventually, they are going to look down and check their texts. When they see something from your business, you have a chance to convert them. You can use a number of enticing angles and offers to get them to sign up. Either way, having an email list is much easier when you manage them with texts.

Website Opt-ins

Do not just put up a website and hope people will come. You need to do much more than that if you want to get people on your list. You need to have some kind of offer. For instance, you can offer a free service or a discount when they sign up.

Social Media Posts

Underestimating the power and scale of social media is a big mistake. With a small budget, you can get a lot of results with social media. The key is to understand which platform your users are going to be on and then execute.

Getting more out of your business means building a list in today’s world. However, without a strategy you can execute, it is going to be difficult. So make sure you give yourself and advantage and use the tips above. That way, you are ensuring your list will grow by the day and put your business in a great position.

Emma is a business strategist-turned blogger. She lives in Auckland, New Zealand. Emma is a passionate traveler and yoga aficionado. She is in love with coffee, interior design, books, and good vibes. 🙂

Having good products or services, effective marketing strategies and convincing web content is key to attracting and converting customers, but you need to provide an easy way for your customers to contact you in order to keep them satisfied and make more sales.

If you have not been paying enough attention to the Contact Us page on your website, it is about time you do so. The Contact Us page may not be “glamorous”, but it is usually one of the most visited pages in a website. It enables your customers to communicate with you on a more personal level and get their inquiries answered.

Here is a look at how you can create a more effective Contact Us page….

Include a Short Form

Including a form in a Contact Us page may seem like an obvious thing to do, but there are many Contact Us pages that do not have a form. Nowadays, when people need to contact a company or organization, they are more likely to send an email or submit a web form than picking up the phone.

The form in your Contact Us page should be short and simple, so that your visitors do not have to spend a lot of time to fill it out. It should require information such as first name, last name, company name, email address and message. These questions enable you to know who is contacting you and why he or she is contacting you.

You can also include a phone number, website address or custom fields that are specifically relevant to your business. If you want to look at an example of a good contact form, look no further than ContactUs.com.

Provide Reasons for Contacting You

It is also important that you let your visitors know why they should contact you. If you do not give them strong reasons for contacting you, it is less likely that you will hear from them. You need to let them know how you can answer their questions and help them solve their problems. In just a sentence or two, explain to them how contacting you can be beneficial to them.

Call to Action

Another thing that is often missing in Contact Us pages is a call to action. A call to action can come in many different forms, including a link to your blog or a video, product demo or how-to-guide for download. Directing your visitors to your blog is a great way to show thought-leadership and establish yourself as an authority in your field.

A call to action gives your visitors another option other than filling out the contact form, and it can make them stay longer on your website.

Social Media

Since social media is becoming increasingly popular, it is a good idea to encourage your visitors to interact with your business on social media. This can be done by including links to your Facebook, Twitter, LinkedIn and Google+ accounts in your Contact Us page.

A Contact Us page can contribute significantly to the success of your online business, and you should spend enough time and effort to make sure that it is as compelling as possible.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.