Is Your Business App at Work for You?

Technology is advancing at a rapider pace than ever before, and some technological trends that are popular this year may be considered outdated the following year. As such, businesses need to keep up with the newest technologies in order to maintain a competitive edge.

As more and more consumers are using smartphones and tablets to shop, it is essential for business owners to make the latest mobile apps available to their customers.

Mobile apps can help improve the efficiency of certain business processes and create a better shopping experience, enabling businesses to meet the needs of their customers more effectively.


Here are 5 business apps that you should consider getting before this year is out:


Many companies are still juggling with paper-based documents, spreadsheets and calendars in order to stay organized. You can reduce or eliminate these hassles by using cloud services. There is a wide variety of affordable mobile and cloud-based tools that can make certain business-related tasks a lot easier, and one of them is Front Desk. Front Desk is specially designed to help businesses provide better service for their customers. It can be used for managing customer scheduling, signing up customers for classes or workshops, reviewing and updating customer profiles, monitoring billing issues and other tasks.

Shopify POS

Smartphones and tablets with free or premium apps are quickly replacing full-blown point of sale (POS) systems, allowing businesses to reduce costs substantially. Shopify POS is a great app for businesses that have both online and brick-and-mortar stores. It enables you to synchronize online and in-store inventory, obtain comprehensive sales reports and process credit cards more efficiently.


Smaller businesses are now able to compete on a more level playing field with large corporations in terms of gaining customer loyalty. This is made possible by the availability of Perka and other customer loyalty programs. With Perka, you can create advanced mobile customer loyalty schemes and digital card programs with minimal investment.


Intercom is an app that can help businesses boost customer service and conversion rates. It enables you to understand how your products are being used, get feedback from the right users, provide better customer care and make it easier for your customers to contact you.


Establishing close relationships with customers is one of the keys to business growth and success. You can do this by using Rapportive, an app that turns your inbox into a customer relationship management tool. It allows you to get a wide range of information about your contacts, connect with them on social media networks and leave messages on their profiles right from your inbox.

Teaching Customers to Use Apps

If you are planning to use business apps that are more complex, you have to make sure that your customers know how to use them effectively.

One way to do this is to ensure that your customer service representatives have extensive knowledge of the apps, so that they can teach your customers how to perform their desired tasks. You can also post tutorials on how to use the apps on your website.

The above-mentioned apps are only a few of the numerous business apps that can be beneficial to businesses. Presently, there is an app available for just about any business need.

As a business owner, which app do you find most helpful?

About the Author: John McMalcolm is a freelance writer who writes on a wide range of business subjects for various websites such as


One thought on “Is Your Business App at Work for You?

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