Your brand is the lifeblood of your company.
With that in mind, why are you treating it like a long-lost cousin? If for no other reason, you should be showing your brand love because it is ultimately what will keep a roof over your head and put food on the table.
So, why is your brand not getting the attention it deserves? More importantly, what do you plan to do about getting it to a healthy and competitive place in the marketplace?
Your Brand Needs More Attention
In order to get your brand the attention it deserves, you need to be active on a number of fronts, among them:
- Message – Front and center, your message must be consistent. What is it about your brand that sets you apart from the competition? Why should your brand be trusted above all others? Lastly, is your brand in it for the long haul or are you just along for the ride? Create a clear and relevant message as to why your brand is the one consumer’s should opt for without being too in love with your brand. Look to help the consumer, not hit them over the head with a sales pitch ;
- Delivery – The greatness (or at least that you perceive it to be) of your brand means nothing if you’re not adept at delivering your message. Your message needs to be delivered on a number of fronts, thereby beginning with great content. From your own blog to writing guest posts on other sites, make sure your content is of value to readers. If you are too busy going on and on about you and your brand, you run the risk of turning many people off. Certainly talk about your brand, but also offer solutions to consumer needs along the way;
- Consistency – You can’t truly succeed in having a healthy brand if you’re not always looking to improve it. Just like fine-tuning an automobile as it gets older, you should be consistently looking at how you present your brand to the public. For instance, are you a regular on social media? If the answer is yes, then you should be in a good position to success socially. If the answer is no, fix this issue sooner rather than later. You can have your brand spread across Facebook, Twitter, Google+, Instagram, Pinterest and more without much success if you are not constantly tending to it. Instead of spreading yourself too thin on social media, focus in on a few sites and hammer away at them.
With your brand being what keeps you going each day, reviving it when it is struggling for life takes great effort and time.
When you consistently deliver a positive message, more times than not, the results will be good.
About the Author: Miguel Salcido has been a professional search marketing consultant for over 11 years. He is the founder and CEO of Organic Media Group, a content driven SEO agency. He also likes to blog at OrganicSEOConsultant.com and share insights into advanced SEO.