If done right, your website will encourage sales and boost your business. If not, you risk losing customers.
Getting the design of your website right is crucial when it comes to getting your message across to your customers and encouraging them to do business with you.
What are some key areas to pay attention to in order to eliminate problems and make your website work for you?
Clean up Your Navigation
Navigating your website should be quick, easy and intuitive. Constant button or link clicking, or the need to hit the back button, will put your customers off.
This is especially true for those who are browsing on mobile devices; but it holds true for laptops and desktops too. Opt for clear easy to follow navigation with the minimal amount of effort required to get to each destination.
Choose the Right Design
Aesthetics matter when choosing a design of course – you want your website to look professional and appealing. However the right design goes beyond just looking great. It should speak to your target audience.
Choose images and colors that will resonate with the people you want to reach, and pay attention to issues such as larger links if your target market is older.
Get Your Message Out Loud and Clear
As web design San Diego company BOP Design points out in an article, your website is a key part of your marketing efforts. That means that visitors should immediately get a clear sense of what your brand is about and what your key messages are.
Your website should create a connection, giving your audience a feel for your brand and letting them know why they should choose you over the competition.
Make Sure Your Site is Responsive
Your audience will be browsing on a range of devices. If your website isn’t easy to use on a mobile device, you’ll lose customers.
Whether you opt for using a responsive-friendly website theme or developing a separate mobile version of your site, it’s vital that mobile visitors can navigate and click everywhere they need to with the minimum of fuss.
Be SEO Friendly
Paying attention to your customers’ experience is vital, but you also need to make sure those customers are going to find you easily.
Make your site SEO friendly so that search engines can find and rank it, ensuring that when customers search for businesses like yours, they’ll find you.
From title tags to alt text, do your website a favor and brush up on your SEO knowledge.
Include a Clear Call to Action
Your customers should get an immediate sense of how to do what you want them to do. Do you want them to buy from you? Call you for a quote? Contact you to discuss their needs?
For each page of your website; make it clear what your customer’s next step should be, and show them how to do that. Use clear language, straightforward navigation and easily clickable buttons to help them on their way.
Keep Your Content Fresh
Fresh website content is a must from both an SEO perspective and from your customers’ point of view.
Stale content will bore your customers and means you’re missing a valuable opportunity to connect with them. Interesting content that promotes your brand and sets you up as an expert in your field will help you build a good relationship with your customers.
With care and attention to usability, visual appeal and your brand message, your website will be a vital took in your business marketing and success.
About the Author: Tristan Anwyn writes on a wide variety of topics, including branding, inbound marketing, responsive web design and social media.