If you’re trying to increase membership at your gym, text message marketing could be the answer. That’s right; marketing via text can help you effectively reach a massive mobile audience with each campaign you send.
Will Franchises Suffer from a Proposed Higher Minimum Wage?
During his January 2015 speech, President Obama mentioned wanting to see a small hike in the current federal minimum wage per hour (the wage varies in states).
In Seattle, the mayor announced a plan to incrementally increase the minimum wage in his city over a span of between three years and seven years to up to $15 per hour.
It seems inevitable that minimum wage employees will be able to look forward to higher wages in the near future.
Are Retirees a Good Hire?
You’ve got your small business going, but now you are looking to hire some help. Are you worried about finding the right help, and even where to look?
It’s not a bad idea to consider hiring older workers, those that have retired from their careers but still looking to work.
What Should You Do to Get the Best Hires?
Hiring has always been a bit of a gamble … after all, someone may sound great on paper and perform wonderfully at the interview, but when it comes down to job performance, they may fail.
As a result, it’s important to do as much homework as possible upfront when seeking out new employees.
Is Your Mind in the Game?
Repeated studies have proven conclusively that stress releases a hormone called cortisol. Cortisol inhibits cognitive abilities, preventing you from thinking clearly.
So the more stressed you get, the worse decisions you could make. It’s an ugly cycle that can only be stopped by handling the stress differently.
Take Stock in Video Promotions for Your Brand
Beauty videos are becoming all the rage on YouTube and other outlets. Both professionals and amateurs are getting their makeup on in front of the camera.
Are Your I.T. Folks the Best Trained?
How well prepared are your IT staff members? As well as dealing with problems with IT equipment or software, your IT folks also need to be prepared for new technology as your business adopts it. Well trained IT staff is a must for your business.
Is Your Business an Insurance Nightmare Waiting to Happen?
If you want to protect your business financially, then you need to consider getting liability insurance. With the right liability coverage, your business can avoid costly lawsuits and other financial woes that coincide with workplace accidents.
Do Your Customers Get Your Best Mobile Efforts?
social_hiringMobile technology has taken over the marketing landscape, which is why more and more businesses are taking a mobile approach to their outreach efforts. If your business hasn’t done so already, it’s time to come up with a plan in terms of mobile app design.
Some U.S. Airlines Flying Off with Savings
airlineWondering how your favorite airline carrier is doing as summer will turn to fall in another month or so? Most airlines have low profit margins, and they need to devise effective cost-cutting strategies from time to time to maintain a high level of profitability.
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