Mobile offer redemptions provide ease of use, quick accessibility and the ability to be targeted to just the right person.
To make the most of them, you have to know how to develop them and implement their use.
Make It Fun
Make your mobile offers unique. Get creative and have fun with them by using something other than what is standard. Instead of offering 20 percent off, provide an offer of 24 percent off for the 24th of the month only.
Let your customers know they will receive a special discount that not everyone else will receive.
For instance, they could get a special offer if they come into the store wearing red and green the week before Christmas.
Only people who follow these instructions will get the discount.
Be Willing to Upsell
Don’t focus on the least expensive item in your offer. Instead, choose something of value and offer a good deal. Upsell them once they make it through the door.
People have enough junk and often don’t want more. What they do want is something that will make their lives better or solve a problem.
Think outside the box when choosing the item you want to include in your offer. Be strategic with your discounts rather than just trying to get people to stop in.
Focus more on getting them to make a purchase.
As the article, “4 Tips for Increasing Mobile Offer Redemptions” says, limit the time for your offers.
People respond to deadlines, but they will never take the next step if they assume it is always valid.
The key is to know how long to make the good.
For larger purchases, you will want to extend the deadline longer than for something that just costs a few dollars. You have to strike a balance between creating a sense of urgency and giving them enough time to make the decision.
Understand the Importance of Frequency
When sending out mobile offers, you need to have a purpose and a plan. You should know how often to offer a new deal and you should always have a reason behind the offer.
For instance, a fast-food restaurant could send out an offer once a month because people eat out often. An automotive service might limit offers to once every other month since most people don’t service or repair their cars on a regular basis.
Too often and people will get tired of the offers and begin to ignore you. Not often enough and they will forget about you.
You have to know how to strike the right balance so that you are in front of your customers at just the right time.
Mobile offers can help your business grow and bring in more customers more often.
You just have to know how to get customers to take advantage of these offers.
About the Author: Joyce Morse is an author who writes on a variety of topics, including finance and mobile marketing.