The advent of social media has changed the business of car salesmanship as much as any other.
Sites like Facebook and Twitter can make the difference between a bustling dealership and a ghost town, but they can also be daunting to the uninitiated.
A few simple pointers are all you need to get your web presence off the ground and your customer figures in the cloud.
Establish a Brand for Yourself
One thing it is important to remember when managing a social media account for your business is that you are not the only one doing so.
All of your major competitors are also on the Internet, making your web presence almost as important as your brick-and-mortar presence.
In terms of attracting visitors to your dealership, that means projecting the same air of quality and reliability online as you do in your physical advertisements.
With more than half of all consumers’ purchases being informed first by a visit to company’s social media profiles, a strong first impression has never been more important than it is today.
As the following article looks at, here’s how to sell more cars (online)….
Stay Active Online
Another thing it is important to keep in mind while crafting your online presence is that you are not the only one competing for potential customers’ attention.
On top of other car dealerships, social media users’ attention is also taken up by hundreds or thousands of their friends’ accounts, as well as by the accounts of any other interest groups they follow on the most popular platforms.
For that reason, one of the easiest ways to become irrelevant online is to post too infrequently.
What threshold is appropriate for your business is dependent on your own brand and your client base, but a good rule of thumb is one to two posts a day to keep you at the forefront of the public eye.
Plan Your Posts Ahead of Time
Just as important as keeping up with your social media profiles is having a strategy for what you want to post.
Simply getting on the internet and saying good morning to your followers is unlikely to cut it in terms of painting yourself as a great dealership.
Instead, try regularly posting new photos of your inventory or new stock. If you have a sale coming up, try throwing up an ad campaign on Facebook and Twitter.
It’s far cheaper than the traditional advertising route, and allows you to add a touch of flair that will appeal to both you and your customer base.
Engage Customers Directly
Social media platforms are a great way to reach a broad audience in almost no time at all, but they also provide plenty of opportunity to get in touch with potential customers one-on-one.
Most notably they allow you to address customer service issues in a timely manner that also puts on display your commitment to keeping customers happy and satisfied.
Social media platforms also afford you the opportunity to run promotions that single out a winner, which will allow them to spread through word of mouth how much they appreciate your dealership and the services offered.
About the Author: Kate Supino writes extensively about marketing and best business practices.
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