How do you make sure your brand is far and above the competition when it comes to brand promotions?
For some business owners, the trick is making sure that competitors never get the upper-hand on them when it comes to marketing and advertising.
If you’re letting your competition get the better of you when it comes to selling your brand to consumers, is it because your message is not on target or because you’re not putting enough firepower (money, promotions etc.) behind your message? Either way, you could be missing out on some great opportunities, opportunities that can translate into an increased revenue stream when all is said and done.
So, are you ready to get in the business of more brand promotions?
Printing the Right Message and Selling It
In the event your company needs to step up its game when it comes to brand promotions, keep these ideas at the forefront:
- Message – First and foremost, what kind of message are you trying to send consumers? If you feel like your products and/or services are second to none, then explain that in everything from flyers to blog posts. When you have a product or service that the competition simply can’t touch, you need to alert consumers to this fact;
- Printing – Even if your message is the best in the world, you have to get it out to the public for it to be heard. You can do that via myriad of means, with flyers, emails, blog posts, social media, mobile marketing being among the best ways to do this. For those flyers, pamphlets, business cards, brochures, posters and other such needs, finding the right printing company is something that one should never take for granted. Having not only the right message, but a colorful design that turns heads, is critical. You want to leave an impression with consumers each and every time they pick up one of your promotional products. In choosing the best printer for such needs, get lots of samples with which to work from. As important as pricing is, the quality of the job is worth spending the extra dollars if necessary;
- Distribution – With the right message printed on the right materials, you now move into the distribution mode. Where will you be best-served when it comes to distributing your promotional items? One of the best venues is when you’re attending networking conferences, trade shows etc. These places are ripe for the picking when it comes to drumming up new business. Be sure to not only hand out your promotional items, but also place them strategically throughout the facility hosting the event. If you have a booth at a trade show, not only place your stuff in front of and inside your booth area, but also by the door leading into the show etc. The more eyes seeing your company name, the more chances you have of landing new clients;
- Socializing – Any pamphlets, flyers, business cards etc. that have your name and contact information on them should be plastered all over social media. For example, your banner header on top of your Facebook page can include your company’s logo, website address etc. This is a great way to get some promotion that is essentially free. You should also make sure you engage both consumers and others businesses (except the direct competition typically) with your social media posts. Once again, having your logo and business details printed on various items allows you to promote them on social sites. If you’re not all that experienced with social networking, you should be promoting your brand on sites such as the already mentioned Facebook, Twitter, Instagram, LinkedIn and more.
When you know what message you want to deliver to consumers, make sure you have the right printer at your side.
The time and effort that goes into those printing details can mean the difference between winning more business and standing pat.
Get in the business of more brand promotions the second half of this year and moving forward.
When you do, you can all but guarantee you will be printing more success.
About the Author: Dave Thomas writes about business and marketing topics on the web.
