Clients and customers can be fickle, and they may choose to stop buying from one business to switch to another for a whole variety of reasons. But that doesn’t mean that you can’t plan for a problem like this and ensure your company doesn’t slowly crumble due to lost demand. To avoid that, you need to know some of the key factors that will cause a customer to stop buying and lose all respect.
Terrible Customer Service
If you have long waiting times, poor management and a low level of staff for customer service, you might want to readjust your business model. It’s become quite popular for business owners to save money by reducing the number of employees for customer support. But don’t be surprised when any customer left on hold starts to look at the competition.
Yes, you certainly need to be careful of bad reviews. Eighty-six percent of people will think twice about buying from a company with negative reviews. That’s a problem because even if your company is perfect, there’s always going to be at least one negative review. You can’t please everyone all the time.
No Quality Check
Anything released related or linked to your business needs to be under quality control. If you deliver a truly awful service or product one time, customers will remember. They will think twice about buying from you again, and this extends beyond services and products. You need to think about marketing materials as well such as website content. Everything published should be proofread and edited. You can find out about the importance of these two processes in the following infographic.