How the Internet is Boosting the Storage Industry

Numbers don’t lie and every savvy marketer knows this.

In the modern business environment, every business is scrambling for a piece of the internet market because this is where the customers are.

For instance, in self-storage, the industry is experiencing major growth; a fact that has been attributed partly due to increased use of internet technology.

Storage in Brooklyn has changed rapidly since the adoption of the new marketing techniques available online.

Below are some other pertinent factors that explain the relationship between storage facilities and the advent of online marketing.

Why the Surge in Self Storage Demand?

Today, there are more than 55,000 public storage facilities across the country and the industry is projected to keep growing.

Greater than 9.5% of the households in the U.S have rented self-storage and more businesses are also taking up these spaces to meet growing business needs.

With more storage facilities coming up in cities, smaller businesses are finding it cheaper to rent such units to cater for temporary storage as they seek rentals and leases.

What’s more, public storage facilities offer tailor-made solutions to suit different types of customers, a reason that makes them more popular with homeowners and businesses alike.

Impact of Internet on Self Storage 

According to the Pew Research Center, more than 87% of Americans are using the internet today and these numbers are incredible for any business seeking to extend its reach beyond the traditional catchment areas.

To the self-storage industry in Brooklyn, the internet is not a threat as most brick and mortar perceive this technology. Instead, established facilities have integrated this technology to remain relevant and add value to the customer experience.

Here are some techniques self-storage companies are using on the Internet:

  • Customer engagement: There is always a need for businesses to interact with their customers. In the modern business environment, social media has become the most important tool to provide feedback with their customers. Facebook, Twitter, Instagram, Google+ are just some of the platforms self-storage facilities are relying on to interact actively with their customers. Real-time feedback is now more important than ever.
  • Internet marketing: There are different online tools that are being implemented to capture more customers. These range from social media, link building, video, email marketing, PPC among others. Most of these tools allow targeted marketing thus increasing conversion rates for self-storage facilities.
  • Online booking and scheduling: It is now easier for customers to book storage without even leaving their homes. This is a perfect solution for customers moving into Brooklyn from out of state or other cities. The best self-storage companies provide comprehensive description, virtual tours of the facility and easy online booking.

The National Retail Federation (NRF) says online retail sales are pushing beyond $427 billion and self-storage facilities are very much part of  this revolution.

If you are a customer looking for self-storage in Brooklyn, it is time to go online where you will find it easier to book and learn more about different storage facilities.

You will also find invaluable resources to help you make an informed decision.

For the storage business owner, make sure you are boosting your marketing efforts both on and offline, storing up more business along the way.

About the Author: Dave Thomas covers consumer and business topics on the web.

 

Advertisements