The internet has made it possible for so many people to build businesses from their own home; it saves them on paying rent for a premises, it makes it cheaper for them to advertise their products and services, and it gives them a wider customer base to buy their products. Unfortunately, no one really considers that online businesses have a few vulnerabilities that aren’t usually seen in physical stores. Whether you’re conducting your business part-time, or you depend on it as your sole source of income, here are a few vulnerabilities that could affect your business, and how you can protect it like a fortress.
Since 2016, there has been an increase in reports of online businesses being targeted and held to ransom by cyber-criminals. Experts are warning that small businesses are fast becoming their favorite target because most of them are woefully unprepared for hacks to their online domain. Don’t make your business a weak target for cyber-criminals – this is your livelihood, so protect it like a fortress. Invest in antivirus and encryption software that automatically updates to patch vulnerable spots in your security, blocks spam, and detects spyware. Companies that sell this type of software include McAfee, Norton, AVG and Avira. Cyber criminals also look for exploits in WordPress and popular plugins, so it’s vital you keep them up to date if you’re using this to host your website.
Depending on the kind of service you offer, you might want to consider professional indemnity insurance; this will protect you if a client accuses you of providing inadequate advice, services or designs that resulted in a financial loss. You can get professional indemnity insurance to cover both defence costs and any liability found owing in the event of a claim up to the limit of indemnity. There are different kinds of insurance for different services, so make sure you do your research to ensure you’re properly covered.
If you’re selling something online, enabling mobile payments such as PayPal can increase your sales by allowing more impulsive purchases. You’ll also receive prompt payments rather than dealing with a billing or invoicing system. A good merchant service provider can sort you out with an online payment system for your eCommerce store. But more importantly, they can help you set up secure payments. The minute your customers enter their card details into your system, they are vulnerable to cyber attacks. You need excellent encryption software and top of the line credit card security to keep these details safe from cyber thieves. No one will use your store again if they’re worried about their details being stolen.
The best kind of protection you can provide for your business is building up a solid reputation. Establish yourself as a reliable salesperson, a provider of good quality products, and someone who responds well to customer feedback. Customers are usually very trusting of online businesses, but once they hear of any hacking incidents or lawsuits, they are less likely to return.
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