Battle of the Marketing Strategies: Promotional Products vs. Traditional Advertising

Traditional forms of marketing have been around for a long period of time. As times changed, so have the methods of marketing, with digital marketing taking over the market. Now another new form of marketing that is gaining popularity is marketing using promotional products. 

Promotional giveaways through social media or at conferences are bringing in impressive business and thus are proving to be a better form of marketing than the traditional forms of marketing. Promotional items usually focus on your brand and do not distract the focus of customers. On top of that, it displays the brand logo and name clearly, etching its memory in the mind of your customers.

  • WHICH IS A BETTER INVESTMENT: PROMOTIONAL PRODUCTS OR TRADITIONAL ADVERTISEMENT?

One of the most powerful terms in marketing is the ROI or Return On Investment. The modern age of communications is making the traditional forms of marketing something of a bygone era. Brands can now get associated with their customers first hand, which cannot be possible through traditional forms of marketing. Here are some pointers, which prove that promotional products are much better than traditional advertisement:

  1. Budget:

It does not matter how big your business is, but one thing common for all businesses is the budget. The budget will dictate in what type of marketing option you are considering to invest. Even if you are a huge business or brand, would it not be a good idea to invest less in advertisement and more in other sectors?

This would be possible with promotional products, as investment in promotional merchandise is much less than a minimal traditional advertisement. If your business is a start-up or a small one, then promotional items will definitely be the better marketing strategy.

  1. Length of Exposure:

Any advertisement, whether on a billboard or television and even the radio can hold the clients attention for a few minutes at the most. A promotional item, on the other hand will be able to hold the attention of your clients till the time they continue to use the merchandise and even after that.

Promotional products are usually daily use items that people will not throw away easily. As they continue using the merchandise with your brand logo and name, it will stay in their mind. It will also reach a larger group of people, as colleagues, friends and family get to see the promotional product and feel inclined to become associated with your brand.

It is basically a portable billboard that carries your brand name wherever it goes. This will offer continued exposure for your brand, which would not have been possible with traditional forms of marketing.

  1. Smaller, but Efficient Reach:

Using promotional items as part of your marketing strategy might not be able to reach a larger audience, as is the case for traditional marketing forms. Promotional items will, however, help you reach out to an audience that is interested in your brand and not the general mass who do not connect with the brand. This ultimately helps enhance the ROI, which can bring in monetary benefits for the business.

A traditional advertisement does not offer a face to face connection with the brand, which may alienate some customer towards the brand, whereas for promotional products the customers get a face to face interaction with you and your brand. This also plays an important role in targeting and achieving customer conversion as well as retention.

  • IS PROMOTIONAL MERCHANDISE TRULY WORTH YOUR RESOURCES AS AN EFFICIENT MARKETING STRATEGY?

As a business owner, you must have a simple goal: To let your brand reach millions.

This can be possible with all forms of marketing, but then come the other factors that help you take the decision like cost. Promotional products are of high quality, but do not cost too heavy on your pockets unlike traditional marketing.

Apart from that, promotional merchandise has a huge impact on a targeted audience, which converts into better ROI. Thus, investing in promotional items as your marketing strategy is definitely a brilliant and better idea. 

Author Bio : Jason possesses wealth of experience in the promotional merchandise industry as well as expertise to handle various aspects of the merchandising process, right from conceptualising branded merchandise to integrating them on global supply chains.

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