Marketing is an integral part of any business. In the past, businesses have used email and content marketing to get their message out there. Presently, online videos are trending, and businesses are using them to increase their outreach.
The reason why video is a very effective marketing medium is that it is very engaging and captivating. Using videos on a landing page can increase conversion by more than 80%. A video is a very powerful tool that businesses are presently using to reach their audiences.
If you have been using videos for some time and have not really gotten any result, chances are there is something wrong with your video marketing strategy. In this article, we are going to be looking at six tips that can improve your video marketing strategy. Ensure that you take a review of IPage before making a video for your business.
- Start with a story
Telling stories in your video is going to make it more appealing to your audience. When you tell them a story that has a link to something they are going through, they are likely going to connect with you. Most viral video usually has a fun and engaging story.
A simple video without any story is likely going to give you an average or no result. On the other hand, if you add a compelling story to your video, the results are going to be mind-blowing.
- Keep it short
Videos do not need to be very long in order for them to be captivating. Presently, a lot of research is going video marketing. The results of these researchers have shown that customers prefer watching a short video. The obvious reason for this is because they have a very short attention span.
When making a video for your product or services, you need to have it in mind that your customers or prospects are busy and may have a lot of issues to attend to. The ideal length of a video ranges from 30 seconds to 1 minutes.
- Make your video interactive
The behaviour of your customers is changing by the day. If you don’t keep pace with it, you are going to be left behind. You will agree that making a video is expensive, even more, it takes a lot of time and effort. Video contents that are very interactive usually go viral. If you want to get more out of your videos, you have to make it more interactive. If your videos are interactive, your customer will follow you closely.
- Add a call to action
Making a great video content without any call to action is a complete waste of time and resources. Businesses that create excellent content, but do not have a call to action, usually struggle and find it difficult to increase their revenue.
Use the last few seconds at the end of your video to tell your customers or viewers what you want them to do next. You should add links that will take your viewers to your sales page or your membership site.
- Use data effectively
Data is what runs the business world. If you ignore the valuable data from your business, you are going end up making the same mistake over and over again. Having a data gathering strategy will help you chart the progress of your video content. In the long run, the data you have collected will show you the kind of videos your customers love.
- Optimize your video
This is something you should never ignore. If you do, all your hard work is going to go to waste. Optimizing each of your video content is going to make it easier for your customers or audience to find it. One of the most effective ways to improve your ranking is to transcribe your videos.
Applying the tips in this article will improve the overall outreach of your business.