You can lose customers in the marketing funnel. It happens all the time. They’re trickling towards the point of purchase when suddenly they back out and they might even decide to buy from your competition instead. What’s gone wrong? Well, there are a number of issues that can lead to a customer deciding not to buy from your business. Let’s look at a few.
They Checked Out Customer Reviews
Most customers these days will check the reviews of a business before they commit to buying a product. They want to have the safety of numbers and feel reassured when they see that other people have favorable reviews of your business. But what happens if they find that there are a lot of one or two-star company reviews. Depending on what they say, this could be enough to stop a customer buying altogether. Bear in mind that it doesn’t even matter if most of the reviews are favorable. Just a few will be enough to make them stop and question whether they should buy.
The best way to deal with bad reviews? Well, don’t ignore them. Instead, respond politely and calmly, and this will show that you are at least willing to address customer complaints.
There Was A Minor Issue You Weren’t Aware Of
It is possible that a minor problem with your site could lead to customers not completing a purchase. Even the smallest detail can be enough to put buyers off completely. This could be a picture that you’ve chosen to use on your site or even the color of a buy button. This is why web designers are often meticulous and will take care to make sure that every choice for your site design is perfect. If you are having trouble with losing customers and you’re not sure why there’s a failure to convert them, you need to look into A-B testing.
Your Products Didn’t Look Professional
You do need to work to ensure that your products do look professional. If in doubt, hire an expert photographer to make sure that the items do look appealing. Labeling systems can also make sure that the outer packaging of the product in pictures is impressive. Apple is a great example of a company that does this well. Their packaging is almost as stylish as the products they sell.
You Made It Hard To Buy
Finally, make it as easy as possible for customers to complete a purchase. They shouldn’t have to search for the buy button. Nor, should they need to navigate through multiple pages to complete a purchase. It should all be quick and easy. One of the best ways to do this is to have a secure ID system. That way, your customers can log into their account on your site and buy without any issue whatsoever.
This perhaps brings us to another problem that can cause customers to click away and disappear out of the marketing funnel. If you are worried about the level of security on your site, using an expert service to increase it. There are various types of security that you can add to your site from basic layers on your website to more in depth monitoring options.
