The digital world is helping to wall off audiences from each other, creating niche markets that would not have existed in past business generations. This is actually a prime advantage for companies that are correctly placed to handle it. Here are five audiences that your business should cater to in 2018.
The rising generation of young adults is quickly becoming the number one consumer in the marketplace. They are definitely in charge, and their total spend is only increasing. If you are not marketing to millennials, then you are missing a significant part of your sales, regardless of the industry that you may be in. Provide free Wi-Fi for customers, and offer online purchases and communication options. Millennials tend to prefer indirect communication and speed over anything else.
Women have always been the number one spenders and households. It was a joke in past generations that they held the purse strings even though they did not necessarily have the highest income in the home. Will today, they have the highest income in the home in many cases. They also still hold the purse strings. If you are not catering to women, then you are definitely missing out. The feminist movement is putting power in the hands of new audiences, and commerce must move with it.
Geek culture is quickly becoming much more mainstream than it was a decade ago. It’s becoming much more acceptable to embrace things like video games, anime, and fantasy genres. Focusing on this demographic can improve your sales quite a bit. If you’re a T-shirt company, consider following the example of sites like Capsule Corp Clothing by offering designs based on popular franchises, such as Dragon Ball tank tops. Your marketing outreach may benefit as well from using geeky franchises as inspiration.
An often forgotten and overlooked audience, but one that is just as ready to spend money, is the senior citizen community. Baby Boomers will soon be the largest segment of the population in the United States. This is also true in many Western countries. Look to them for certain industries, and make sure that you do not keep them out while you are trying to market to one or more of the other groups mentioned here.
The International Community
There is no reason to limit your sales function to any geographic location. The Internet has given you more than enough power to move beyond any border and sell to anyone who is in need of your products or services. Make it happen internationally!
Guest author, Dixie Somers, is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.