Print Marketing Still Matters

Despite the dominance of online marketing, print marketing is still very much needed. Below, we take a look at three forms of print in further detail.

Printing Presentation Folders – Different Ways To Use Presentation Folders

Printing presentation folders is something that a lot of business owners and individuals consider, and it is not hard to see why. Not only are there many benefits associated with this form of marketing, but also there are many different ways you can use your presentation folder. Read on for some great suggestions.

Firstly, you can use presentation folders whenever you are sending marketing materials or price lists to prospective customers. This is a great way to make an outstanding first impression. Remember, first impressions last. Aside from this, a lot of people use these folders for their personal messenger, i.e. to carry all of their essential documents with them. If you do this for all of your employees, they are going to be marketing your business wherever they go. You can also use presentation folders when you are at trade shows and other events. They make great hand-outs, as you can package numerous marketing materials together, such as leaflets, brochures, and much more. Are you hosting a meeting at your business? Perhaps you have an important presentation? If so, a printed presentation folder should be an essential part of this. You can use your folder to contain all of the materials you need for the meeting while you can also leave everyone a folder with all documents they need to take with them at the end of your presentation. Finally, these folders are not only for business use, as it is not uncommon for university students to get personalised folders designed.

Brochure Printing – What To Consider

Brochure printing is one of the most popular printing services, and something your business may be considering for a number of different reasons. Nevertheless, this is not something you should ever rush into. There is a lot that needs to be taken into account before you send a design off to a brochure printing company, as you will discover below.

One of the first things you need to consider is whether you are going to hire a designer to create the brochure, have a go at doing it yourself, or use an online template. Nowadays, there are a lot of printing companies that provide free templates for you to choose from, and you can easily make them your own by tweaking colour, font, and such like. This is much more cost effective than hiring a designer, but, if you’ve got the cash to splash, why not? Aside from this, you need to think about the size of your brochure. If you are handing out brochures in store or at an event, you have a bit more leeway, but if you are posting them through letterboxes, you need to make sure they are not too big. You also need to think about the style you are going to go for. More and more people are going for the simplistic and minimalistic approach to brochures, as this can look sleek and professional. It also has a powerful and memorable impact.

Letterhead Printing – What To Include

Letterhead printing is something that most businesses take advantage of. After all, it is more than likely that you will need to send letters and other form of printed communication from time to time, from sending a personal letter to an invoice. With that being said, read on to discover some key advice on what you should include in your letterhead depending on your business type.

So, let’s begin with those who have a limited company. If this applies to you, there are several things you need to make sure you include before you search for the best letterhead printing company. This includes the full legal name of the company, which will usually have ‘limited’ or ‘ltd’ at the end. You should also include the company’s registered office, the place of registration, and the registration number of your business. In addition to this, you may wish to add information of any registered professions you are a member of, and you will also need to put your VAT number too if applicable. If your business is a partnership, you will need to include your VAT number, business name, and your business address, as well as your own name. Make sure you put the names of any other partners on the letterhead as well. Finally, if you are self employed your task becomes a little bit easier, you simply need to display your own, the name of the company, the address for the business, and your VTA number if you are registered.