How to Keep Your Business Green While Making a Profit

The pursuit of profit is often portrayed as the enemy of the environment. Most people don’t feel like companies can maximize profitability without creating some undue strain on the environment. Fortunately, that is not the case. Here are four suggestions for helping your business go green while staying in the black.

Find Green Markets

Just as some consumers will pay more for organic or local products, many are also willing to give a premium for things made by environmentally-responsible companies. The great thing about this arrangement is that it relieves some of the pressure to lower prices and relies instead on getting the most of a niche market that understands that it’s worth it to pay a little more for a greener product.

Optimize Your Processes

Wasted materials are a big consumer of resources, and there are many choices for improving those processes. Utilize shared document platforms instead of circulating paper copies. Install CAD software to maximize the use of each piece of raw materials and minimize waste. Conduct meetings via online technology instead of requiring travel to a central location.

Upgrade Facilities

One of the biggest enemies of your green aspirations is the resource consumption of your building. Climate control, lighting, and equipment consume lots of electricity, gas, and water without providing any real benefit to your final products or services. The upside is that if you can make changes in these areas, you’ll reduce your carbon footprint and leave no discernible impact on production. Get help with Arizona environmental consulting to find out how you can capture the desert sun when you need it–and exclude it when you don’t.

Streamline Transportation

Whether you’re traveling to clients to perform a service or simply shipping goods to retailers, the movement of your output to the end user requires transportation. You can’t email your widgets, so you must realize your savings by improving the fuel efficiency of delivery. See if smaller vehicles can perform the same functions with less fuel. Computerize delivery planning to maximize route efficiency. Study traffic patterns to avoid problem areas during peak gridlock. Have your staff share rides to clients, or conduct virtual meetings for at least some of your interaction.

We all can do a little more to improve the environment. No matter what type of business you are in, you can tweak things to reduce your impact without reducing your profits.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

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