While it may seem simple and even unimportant, the truth is that your business’s sign plays a big role in the success of your business. After all, since you can’t roll out a red carpet to welcome your customers, your sign serves as this “welcome mat,” acting to both attract and welcome customers to your business location. Given how important a business sign is, then, it makes sense to create one that is both unique and long-lasting, ensuring that you can always make a good first impression. Here are four ways to achieve these goals.
A carved concrete or stone sign can certainly make a “heavy” first impression on your customers. Concrete can be carved, painted, and shaped to be customized to the needs and goals of your business. One of the biggest advantages of concrete is that it lasts a long time with little to no maintenance. This means your sign won’t degrade in appearance over time, which would risk ruining your business’s image. Potential challenges include weight, lack of lighting, and lack of customizability once the finished product is in place.
Sheet metal signs are strong and infinitely customizable. If you partner with a custom sheet metal fabricator, you can make the sign itself into almost any shape you can imagine. Plus, you can add color to the sign with printed graphics that will help your business stand out from other nearby businesses. In addition, unlike concrete, you can mount a sheet metal sign on a tall pole, allowing customers to find your business easily. Properly maintained, a sheet metal sign can last for years to come.
A vinyl sign, such as the banners you see used to announce special events, can make a great option for your business’s sign, especially if you’re just getting established. Vinyl signs are inexpensive, can be made in a variety of colors with an unlimited array of graphics, and hold up well in harsh weather conditions. Potential drawbacks include less durability than other sign options, flimsiness that makes the sign difficult to read, and an overall impression of cheapness that could damage your business’s reputation.
Plastic makes a great, economical option for your business’s sign. Easy to mold and customize, you can get exactly what you’re looking for if you choose a plastic sign. Plastic signs are also easy to mount, meaning you’ll need less infrastructure to mount a sign high in the air. An added bonus is that plastic signs can be back-lit, allowing your business to be found easily at night. A drawback of using plastic is that plastic tends to degrade when exposed to sun and changing temperatures, meaning you may have to replace your sign more often than with the other options.
Just Do It
No matter which type of sign you choose, it’s important that you have some type of sign to announce the presence of your business to passers-by. If you’ve ever been somewhere that was packed with businesses that didn’t have easily visible signs, you know just how important your business sign can be. With that in mind, then, look through your different options and have fun designing a new sign for your business.
Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. You can connect with Anica on Twitter @AnicaOaks.