Hiring a freelance graphic designer can be a great decision whenever you need work such as a logo or vector art done. You are supporting a small business and will receive personalized service to get the art you want. However, you need to carefully evaluate any freelancer you are considering hiring.
Their Tech Proficiency
You should also find out what software a graphic designer uses as well as their experience and proficiency in it. This is especially important if you will need to manipulate the file they send you or incorporate it into your own projects. Compatibility could be a deal-breaker so you should consider it before you get started. Most professional freelance graphic designers use the Adobe Creative Suite, which is industry standard, though some might use other programs.
Their Rates
How much they charge is another question you should get squared away upfront. Ask several freelancers for a quote so you can best compare the value of their services. Some freelance graphic designers will request a portion of the final payment upfront, which is fairly standard in the freelance world to ensure the commitment of both parties to the project. Check with the freelancer to find out how much, if any, of the cost will be due before they start work.
Turnaround Time
Another important piece of information to know before the designer begins working is how long it will take to finish the project. Professional freelance graphic designers should provide an estimate after speaking with you to understand the scope of the project. If you need the art back quickly, mention this upfront so the freelancer can let you know whether he or she can accommodate you. Expect to pay more if you need it fast, though.
Samples of Their Work
The first thing you should look at or request is samples of the designer’s previous work. This can give you a good idea of their talent and skills. It can also tell you whether their style or type of work they do is a match for what you are looking for. Most freelance graphic designers maintain a portfolio on their websites or profile pages so you can make a quick determination, though you can request additional samples too. For example, you should make sure they know how to prepare files for print. This is important if you are going to make flyers, billboards, or retractable banners.
You should always ask a freelancer questions before deciding to work with them. Be sure to ask the same questions to any graphic designer you are considering so you can compare answers. With the right information, you can choose the best professional to complete your project.
Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.
