Beauty products are all around us and can be found in virtually any store. The brands, type of product, colors, and effects all seem endless. With all of these options, how do they actually get from the production line to the store? If you’ve ever wondered how companies create beauty products, here’s how they do it from start to finish.
Starts with an Idea and a Formula
Before the product can be mixed up and sold, someone has an idea to create it. Maybe it’s a unique shade of blush, a new type of lipstick, or foundation made with groundbreaking new ingredients. Regardless, the engineers need to decide what they want the end result to be like and what the right mix will be to get that product. Often they’ll need to consult with chemical engineers or a research and development lab to get that part right.
Find the Ingredients They Want to Use from Research Labs
The engineers at an R&D lab are experts at mixing different ingredients to get the right colors and products. They’ll know which ingredients create which effects and what is or is not safe for humans to use. Using an experienced lab or chemist will eliminate the need for further refining the product or creating multiple prototypes.
Test It in Labs
Once the initial prototype has been created it is time to test it. This is often the longest and most expensive stage in the process. The beauty product should be tested on humans to see what the final result is like and to ensure there are no risks associated with its use. The testing phase is also useful for seeing if people like the product and if it is effective.
Product Is Produced
After the prototype has been tested and finalized, the beauty company can find a manufacturer for the final product. It is important to use a manufacturer that has all of the equipment they will need for producing makeup specifically. Often these factories will work with silicone mixing equipment suppliers to get the right mixers for creating smooth makeup as a final result.
Packaged and Shipped
Finally once the product has been tested and produced, it is time for the packaging and shipping. Once again, a research and development group will help in this phase. However, instead of specializing in the chemical compounds this group will specialize in the marketing and distribution. A final design is selected and stores are found that will sell the product.
If you have ever wondered where your beauty products come from, or if you have ever thought of creating your own, these are the steps taken to get it all done.
Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. You can connect with Anica on Twitter @AnicaOaks.