Customer satisfaction when it comes to in-store experiences can depend on a lot of factors but it’s an absolute necessity in order for you to create good customer relations. Repeat customers will become the majority of your clientele if you can give them a positive shopping experience to tell their friends about.
Customer Assistance
Having someone available to help a customer whenever needed makes a customer feel like a business has gone above and beyond to serve them. One who cannot find assistance tends to feel like this has a negative impact on the experience due to it being more difficult for them. If you have an employee on the floor who offers customers assistance, you can greatly better their experience with your business. If there’s no one to help, this isn’t a waste of an employee. They can easily clean up, stock shelves, or do other maintenance on the floor.
Cleanly Establishment
Keep your business nice and clean. This is where having employees places other than behind the register is extremely helpful. They can spot clean to ensure the place always looks good to the customers throughout the business day and make sure shelves stay stocked. A dirty establishment will make a customer less likely to recommend your business as well. Have an employee periodically check restrooms as well.
Stay Well-Stocked
Well-stocked shelves look much more professional. An empty establishment can look dingy and make it appear as if your business is failing even if it isn’t. Do what you can to keep shelves decently full. This may mean that you have a larger stock of some products displayed while you wait for shipments to come in for products that may have sold out. A little spare shelf space never hurt anyone, but an empty place isn’t ideal.
Fast Checkout Experience
Long lines and fumbling cashiers are one of the biggest complaints among consumers. It’s one of the reasons that many decide to go to big stores and use self-checkout to avoid the whole experience. Make sure you have fast point of sale systems that don’t lag, train your employees well on how to use them, and try to avoid understaffing. This will keep things moving which will keep customers happy.
Proper Bagging
Most establishments don’t teach proper bagging and it can be a pet peeve among customers. Take a little bit of extra time to train your cashiers the proper way to bag items so like products stay together. This makes it much easier for the customer later so this can cause people to favor your establishment to those who don’t teach these ideals.
Many businesses think that all they need to do is be polite to create a positive experience for customers but that’s just common courtesy. Try these five simple solutions to increase in-store customer satisfaction.
Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.
