A successful marketing event is a powerful promotional tool, one that can leave a lasting impact on guests and attendees. Savvy marketing professionals understand the importance of having access to the full range of services, options and other resources that are required to plan and execute a successful event. Having to muddle through without the assistance of a key service provider could result in problems or complications that you would do well to avoid.
Video Production Services
A party, conference or expo can be the ideal venue for a video presentation. While professionally-made videos are sure to make an impression, poor quality media may actually be a liability. Contracting with a professional video production service can provide you with any resources, assistance or solutions that you may not be able to produce in-house.
Access to the right venue is another concern that needs to be addressed. Developing a relationship with more than one venue ensures that you will have multiple options to choose from. Being unable to book the space or environment you need in order to host the perfect event often proves to be a major obstacle.
When planning a convention and large event you have to think about dining options for the guests so they stay at the convention center instead of leaving and coming back. You will also have a small army of people working behind the scenes to make everything happen. This will include catering for staff meals. Knowing where to find the right catering options can go a long way towards ensuring that your planning efforts are able to be effective. You can either cater from restaurants, catering services, or have employees assemble ready made options. For example, you can have even sized prepped salads, bbq pork, kaiser rolls and additional vegetarian or vegan meal options for those who have dietary restrictions.
A Good Travel Agent
Booking hotels and handling airfare is another issue that event marketers may be too busy to handle on their own. A travel agent or similar service provider can often be a crucial asset, especially when it comes to making bulk travel arrangements or dealing with any last-minute compilations.
Audio Equipment Rental
A PA system or the audio equipment needed to ensure that presenters can be heard or that guests are kept entertained are also resources that you would do well to source early on. Being unable to hear a speaker over the sound of the crowd could is enough to doom even the most polished presentation. Having an established relationship with an equipment provider means sourcing speakers, microphones and other audio equipment can be done with far greater ease.
Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.