B2B as a Manufacturing Model
B2B, or business-to-business, is a model of manufacturing and supplying goods that will focus on helping other businesses. It is characterized by the exchange of goods between two or more...
An Explanation of B2B, SaaS, and Customer Support
Businesses require support to help them improve sales, marketing, and customer service. To be effective, software provided by one business to another must be tailored to the specific needs of...
The Power of B2B Influencer Marketing
If you have been present on social media in the last ten years, then you are probably already familiar with the concept of influencer advertising. If you didn’t realize already,...
B2B Partnership Programs: Strategies For Beginners
The world of business can be a rough environment to navigate. There are times when you may wish you had a partner to share the burden with. If this is...
How to Improve Your Small Business’s Relationships With Vital Suppliers
As a business owner, it’s important to maintain a healthy relationship with both customers and suppliers. Suppliers provide your business with your products, so having a good relationship with suppliers...
Finding New Leads For Your Business
Businesses can seem so fixed in their operations, but that’s often not the case. Like anything else in life, for a business to endure the test of time, it must...
3 Ways B2B Businesses Can Reduce Client Churn
Did you know that reducing client churn by 5% can boost your profits by 25 to 125%? And that the probability of selling to a current customer is 60% to...
How Your Web Design Can Impact Your Content Marketing
Technological advancements continue to change the way companies interact with their customers and online communities in general. Content marketing is an ever-changing technique that requires frequent updates and expert analysis....
5 Strong B2B Relationships Every Marketing Event Manager Needs
A successful marketing event is a powerful promotional tool, one that can leave a lasting impact on guests and attendees. Savvy marketing professionals understand the importance of having access to...
How to Better Manage Business-to-Business Transactions in a Small Business
If you are just starting up a small business, you are likely building a loyal customer base and your business brand on the internet. While developing these important aspects of...
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