When you think about the aesthetics of your building, you must pay attention to look and function. You cannot truly assess what is working and not working without looking at both.
In fact, if your space does not assure function, your clients will not enjoy the cosmetic merits of your building. And you never want to put more value on cosmetic appeal than you do on safety.
Here are four ways to make your biz more aesthetically pleasing to clients.
1. Don’t Undervalue Safety
Again, you do not ever want to neglect safety when you are making sure that your building looks stylish. Does your lot have parking stripes that look good? And what about your handicap signs? And how is the condition of your employee-only or vendor-only signs? Whether outside or inside, do not take on any additional aesthetic changes until you address safety-related aesthetic changes.
Sometimes, it might be hard to prevent safety-related building elements from being an eyesore. Say, for example, you choose to use modern safety measures like GFRG access panels. You want phantom-style panels that blend into other design elements relating to your building. You can indeed focus on safety and ensure your building looks great, too.
2. Think about Landscaping
If you fail to think about landscaping, then you really are not addressing all of your aesthetic needs. Your landscaping is one of the first things your clients notice. If you have not looked lately do not be surprised to notice more issues than you thought you would. Are there weed issues? Are there visible cigarette butts? Does everything look lush?
When you choose plants for your property think about perennials. You will get more bang for your buck. Also consider bushes, shrubs, and trees that not only create definition and improve your property’s look, but that also help shade your building and help with energy costs. As you start to make landscaping decisions, you might want to employ the services of a professional landscaper.
3. Consider Your Color Choices
Unless the colors are part of your brand, you do not want to use color choices that are very intense. This means you need to refrain from using bold reds, really bright greens, strong yellows, and deep shades of purple. These colors do not evoke the emotional appeal you want for your clients. You also need to be careful not to use too much grey and white. Those colors could not produce enough emotion for your clients.
The key with color is to for you to use the right color where it’s meant to be used. For example, if you need a colorful option for waiting spaces, you should think about shades of royal and navy blue. Blue is regarded as a color most people like, and you are trying to make sure to please as many people as possible. It is a wise choice for you. Just make sure you avoid paint that is very shiny and any textured applications. It really depends on what color you need for whichever area. But know there are expert design opinions you can consider. And don’t forget that you might benefit from using wallpaper, too.
4. Focus on Cleanliness
If you have a messy office, then your biz will not look its best. You must take a step back and accurately access any clutter and dirtiness clients can see. It is easy for you to overlook these things being around them so often. But your clients, especially first-time clients, might notice these issues right off the bat.
Or maybe you have been noticing areas for improvement. Either way, you should consider putting measures into action that mitigate cleanliness issues. Maybe you need to create a better break and eating spaces. This will help reduce dirtiness. You also can look for ways to make as much of your work electronic, too. Try to get away having too many file folders crammed into messy cabinets. And try to prevent cluttered workspaces full of messy paperwork from being too much of a distraction.
You have all kinds of options you can consider, but you need to turn to affordable solutions that are wise investments. Each of the four suggestions above is an easy way to do this.
